Cartessa is a curator, marketer, distributor, trainer, service group and practice accelerator. Our leadership boasts over 50 years of combined aesthetic industry experience- we have seen what works and what does not…which is why we are a partner like no other. We do things differently and are proud to share what makes us much more than a distributor.
To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you should be thinking differently about planning for 2021.
The reboot of a classic can often feel like a last gasp—one final attempt to get with the times (we see you, Abercrombie & Fitch). So recently, when we learned of a carbon dioxide (CO2) laser aiming to woo millennials with promises of born-again skin and minimal downtime, we felt compelled to do a proverbial pulse check on the veteran resurfacing technology.
This year has impacted businesses everywhere, both small and large. Business owners are adjusting to new normals and in many cases, accepting changes in their financials. For businesses, and aesthetic practices everywhere, this could be leading to second guessing the investment in new products and services that could actually bring in new customers and revenue streams. So this year, more than ever, it’s important to understand all the tools available to ensure you are investing in your business and continuing to plan for the future. Learning how your business can benefit from Section 179 is a great place to start.
Being present on social media is key to attracting today’s patient market. Instagram reported that over 200 Million of the app users visit at least one business profile per day. Over 60% of these users claimed that they discovered a new business through Instagram. So, at a minimum, it is critical…