When one thinks of technologies that change the lives of overlooked patients, laser hair removal doesn’t necessarily top the list. But as Dr. Leslie Apgar shared with Aesthetic Record at the Aesthetic Next Virtual Conference last fall, her Motus AX opened her practice to a whole new population of patients – those with special needs.
Laser hair removal remains the most in demand laser procedure in the US.
If so many people are interested in permanently eliminating the hair on the
legs, backs, necks, armpits, etc. why isn’t it generating the profit you
are looking for? Here are TEN reasons you are failing at laser hair removal
and why its time to rethink your practice’s LHR technology.
With 2020 coming to a close, the predictions for 2021 aesthetic trends have started to roll in. It’s clear that demand for non-invasive aesthetics treatments will continue to surge but here are the five trends that will fuel the non-surgical aesthetic market in 2021.
So…what’s on the top of your patient’s lists this year? Just ask Google. Google trends is a fun and FREE tool to understand what people are searching. We often use it to understand trends and what patients are increasingly interested in. This year, the procedure that tops the Google Trends List – laser hair removal.
Better still, today’s laser technology is leaps and bounds ahead of where it was even a few years back. “The biggest innovations are in versatility, speed, and pain—meaning lack of pain,” says Dr. Paul Jarrod Frank, a board-certified dermatologic surgeon in New York City. “A few years ago, it would take an hour to treat each leg—and it wouldn’t be comfortable. Now we have technologies that allow us to do a leg in 15 minutes.” What’s more, the latest cutting-edge devices, like the Motus AX, allow…
Ahh Summer! The beautiful weather, the extra time with family and friends, and unfortunately… a slow down for your aesthetic practice. For those businesses opening up post COVID-19, this summer may not see the dip in traffic as patients swarm to give their quarantined skin a pick me up…but, individuals will still be concerned about sun-exposure and tolerance for downtime is surely near zero.
In honor of Men’s Health Week, we decided to take a closer look at the most overlooked patient population in aesthetics – men. According to The Aesthetic Society, men are receiving more aesthetic treatments now more than ever, having increased the number of non-invasive procedures undergone by 20% in 2019 vs. 2018. Men are becoming […]
Millennial’s… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials- are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) …and this number continues to grow. If this is true, you should be asking…”why am I not seeing more “20 somethings” in my practice”.… Here’s Why:
Growth seems to be the 2019 anthem at Cartessa Aesthetics. The company is
thrilled to announce the newest member of their Medical Advisory Board, Dr.
Are your aesthetic laser technologies inclusive? Can you treat a range of
skin types? Are you attracting all genders and age demographics? Let
Cartessa Aesthetics share our diverse product line to help your practice
service a wide range of clientele.
COSMOPOLITAN: Cosmopolitan magazine senior beauty editor put the
“supposedly painless” Motus AX to the test and her experience made her a
believer. “The whole thing took 15 minutes, and guys, I’m not even kidding,
it didn’t hurt at all.” Read about the first step to her fulfilling her
ELLE MAGAZINE. “In the last several years, we’ve had lasers that are safe
for dark skin, but the limit has been efficacy,” says New York
dermatologist Paul Jarrod Frank, MD. He lauds the new Motus AX hair removal
laser as the most effective device for a wide range of skin tones – and its
It’s not unusual for aesthetic practices to focus their efforts on women.
But we live in a society where looking and feeling your best does not
discriminate, and now more than ever, neither should your marketing
MEN’S HEALTH. The popular medical procedure is more advanced than ever. The
latest technology in laser hair removal – the Motus AX – makes the entire
session completely painless, so you get the most effective treatment
without the discomfort and pain the laser would normally inflict. Dr.
Akhavan’s office uses this technology talks about this technology and why
its been so beneficial to men.
ELLE.COM. Senior Brand Editor, Kristina Radulfo, was a little jittery about
laser hair removal so she decided to start small with only one area up for
treatment, her underarms, which she’s been shaving (and dealing with daily
stubble) since she was 12 years old. “I came in specifically to try the
Motus AX, a brand new Alexandrite laser (the strongest kind), which not
only promised to work equally well for all skin tones, but be “painless.” I
was skeptical as hell. But, as soon as we got started and I braced myself
only to feel an ice cool glass comfortably running up and down my skin, I
was convinced. That’s it? It took less than five minutes and I felt ZERO
In the world of aesthetics, the popularity of laser hair removal is nothing new. It ranks as one of the top four energy-based procedures performed by dermatologists will likely continue to grow double digits. Shockingly, however, there have been very few true advancements in the area of laser hair removal, even with the high patient demand. This is why Cartessa sought out what technologies were changing the game in other markets…and we are now bringing a fresh, never-before-seen approach to how you offer your patients their laser hair removal treatments.
PFRANKMD™ is the first practice in Manhattan to offer this game-changing
laser hair removal technology.
Cartessa Aesthetics has signed an exclusive deal with Italian corporation
DEKA M.E.L.A. to introduce a revolutionary laser hair removal device to the
U.S. – the Motus AX. The Motus AX promises the most efficacious, pain-free
hair-removal for the widest array of skin types.