To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you should be thinking differently about planning for 2021.
This year has impacted businesses everywhere, both small and large. Business owners are adjusting to new normals and in many cases, accepting changes in their financials. For businesses, and aesthetic practices everywhere, this could be leading to second guessing the investment in new products and services that could actually bring in new customers and revenue streams. So this year, more than ever, it’s important to understand all the tools available to ensure you are investing in your business and continuing to plan for the future. Learning how your business can benefit from Section 179 is a great place to start.
It is no secret that events play a critical role in relationship building, exposure for your practice and ultimately meeting your financial targets. We have received a lot of questions about what social gatherings should look like post-quarantine and how to ensure patients turn out, everyone feels safe, and events produce the most “bang for […]
The good news – your patients are ready, willing and anxious for your practice to reopen. The not-so good news – timelines and guidelines aren’t solidified and vary greatly by state and even county within states. There is much that can be done however right now. In preparing for a safe, successful and strong “relaunch”, here are some beneficial and impactful items to consider.
Now more than ever it is important to reflect on the core of your business. Are your core foundations and fundamentals concurrent with today’s aesthetic market? Using this unpredictable time to educate yourself on ways to improve and strengthen your practice will only help your team and your patients in the long run. Here are three places to start:
It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion and inclusion.
Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of […]
Whether a practice is on the west coast or across the country, many of the
questions and business challenges are the same. When is the best time to
promote a specific treatment AND how far in advance should you be planning?
Allow us to infuse the conversation with what we’ve learned from our
customer base and our aesthetic marketing expertise.
If a picture is worth a thousand words, you could say that when it comes to
social media, video has found its worth in the billions. We’re inundated
with content every day which is making us tired of scrolling – why read
content when you can watch a video . Here are three things you can and
should start capturing to take your social channels to the next level.
It’s not unusual for aesthetic practices to focus their efforts on women.
But we live in a society where looking and feeling your best does not
discriminate, and now more than ever, neither should your marketing