It may or may not come as a surprise but, the most common skincare concern for aesthetic patients continues to be acne and the side effects of acne including hyperpigmentation, acne scarring, and pitting acne outbreaks leave behind. In fact, the American Academy of Dermatology reports that up to 50 million Americans are affected by acne annually. Acne is also increasingly affecting adults, especially women. In fact, over 15% of women are affected by adult acne. Furthermore, mask wearing isn’t helping as oily, combination and even dry skin covered all day has led to the emergence of “maskne”.
As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want without the downtime and sensitivity.
In 2015, the combination of microneedling and radiofrequency began to take the aesthetic space by storm promising skin tightening, reduced fine lines and wrinkles and other skin improvements. The influx of players – all offering various levels of settings, results and comfort – have made RF Microneedling one of the most popular treatments in the aesthetic space (it ranks in the Top 20 Most Popular Treatments on RealSelf.com) and a big money maker for practices…
Ahh Summer! The beautiful weather, the extra time with family and friends, and unfortunately… a slow down for your aesthetic practice. For those businesses opening up post COVID-19, this summer may not see the dip in traffic as patients swarm to give their quarantined skin a pick me up…but, individuals will still be concerned about sun-exposure and tolerance for downtime is surely near zero.
Millennial’s… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials- are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) …and this number continues to grow. If this is true, you should be asking…”why am I not seeing more “20 somethings” in my practice”.… Here’s Why:
Prediction: This Will be 2020’s Top Aesthetic Trend
Few can argue that the most in-demand aesthetics treatments today are those
that promise great results without downtime. In a society where Amazon
Prime and Google fuel the fire of instant gratification; fast results with
no downtime is the new bar that aesthetic practices are striving to reach.
Patients want a one-time procedure, but will sign up for multiple sessions
as long as they can get back to work the next day.
Cartessa Aesthetics has entered into an Exclusive Distribution agreement to
market ShenB’s newest state-of-the-art aesthetic technologies to the U.S.
market. The new partnership with Cartessa Aesthetics strengthens the
presence of ShenB (best known for its Vivace product line) in the U.S.
market and fortifies the quality and breadth of Cartessa’s aesthetic
Growth seems to be the 2019 anthem at Cartessa Aesthetics. The company is
thrilled to announce the newest member of their Medical Advisory Board, Dr.
ARTFUL LIVING. Men are fueling the growth in aesthetic treatments. CoolPeel
and Vivace RF Microneedling top this grooming-guru’s list of must-dos for
men looking for anti-aging results without missing a beat from their busy
Just like that, another year is coming to an end which for aesthetic
practices everywhere means it’s time to gear up – and market yourself
strategically – for holiday season.
With the influx of events, celebrations, vacations and get-togethers that
the holiday season brings, comes the need to look and feel our best. What
better way to do that than with all of the amazing, best-in-class skin
treatments you offer in your office, right?
Male interest in nonsurgical cosmetic procedures outpaced interest in
surgical procedures in the first three months of 2019. Skin resurfacing
treatments microneedling and CO2 laser saw the highest year-over-year
growth, increasing 27% and 24% respectively.
It’s not unusual for aesthetic practices to focus their efforts on women.
But we live in a society where looking and feeling your best does not
discriminate, and now more than ever, neither should your marketing
New year, new aesthetic trends right? Well, it looks like many of those
treatments in high demand in 2018 will continue into 2019. Why? Because
patients are still in pursuit of one main thing.
GREATIST. When someone tells you that a great way to improve your skin is
to puncture it thousands of times, you wouldn’t be blamed for being
skeptical. But that’s exactly the deal with microneedling, the trendy
procedure that dermatologists and beauty magazines have been hyping for
years—because it works. It’s not cheap and it’s not magic, however, so
here’s some more info you’ll want before you go poking holes in your face.
DUJOUR.COM – the latest trend in aesthetic treatments combines
microneedling with radiofrequency, resulting in flawless skin
ABC7 NY Producer, Johanna Trupp, put the RF Microneedling device to
the test. See her full segment about her experience and her amazing