EVERESSE and CoolPeel were featured in Business Insider as treatments young workers are using to address "tech neck". Below is an excerpt from 'It became my latest fixation': The wrinkle young workers can't stop thinking about, written by Kim Schewitz.
Nora Ephron was around 62 when, in 2003, she wrote that she felt bad about her aging neck. Today, a distinctly modern phenomenon known as "tech neck" is leaving people as young as their early 20s feeling the same way.
Though not an official diagnosis, the term "tech neck" is popular on social media and recognized by dermatologists, plastic surgeons, and physical therapists. It refers to horizontal lines or creases on the neck, as well as postural changes such as rounded shoulders and a forward head position.
Anyone can get tech neck, but based on social media posts, women in their 20s and 30s are most concerned about preventing or "fixing" its signs, with some spending upward of $5,000 to reduce fine lines and improve posture.
Lindsey Wallace, a 35-year-old marketing director based in Los Angeles, first learned about tech neck from an Instagram reel.
"It became my latest fixation when I looked in the mirror, and I noted lines getting deeper. My neck and upper chest was changing at a rate that my face wasn't," Wallace told Business Insider.
Each night, she uses a neck firming cream, a red light therapy mask, a hydrating collagen neck mask, and a high frequency wand, a handheld device that stimulates the skin with electric current and neon gas. On top of that, every six months, she gets a laser treatment called CoolPeel,, which stimulates collagen production by creating microinjuries in the skin, and costs about $1,200 to $1,600 per session for the face and neck.
Lauren Cummings, a 31-year-old PR account executive based in New York City, has spent around $1,000 on tech neck treatments since she became concerned about postural issues and some horizontal lines on her neck a few years ago. She's paid for chiropractor appointments, tightening creams, and done one session of a collagen-stimulating laser treatment called EVERESSE.
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