Cartessa Aesthetics

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Industry Insights

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The latest news from across the aesthetic device industry, including technical advancements, treatments and Cartessa press.

Top 5 Aesthetic Trends to Watch in 2022

Despite the pandemic, Americans are prioritizing health and wellness in 2022. Of all the resolutions set this year, two of the top three resolutions are to improve health and wellness holistically and to focus on self-care and body positivity. As a result, aesthetic businesses are booming. “The aesthetics industry has been and always will be […]

Top Six Marketing Moves to Start Laser Season off Strong

It’s go time…the last few months are often the busiest time of year for aesthetic practices…from less risk of sun-exposure, to holiday gift-giving and to new year’s commitments to look and feel better, there are many reasons why you want to have a strong game-plan in place…  

Winning in the Body Market with PHYSIQ’s Multi-Modality Technology

The non-invasive body treatment market has exploded in recent years. The category is growing at a 15% CAGR globally and estimated to reach $1.6 billion by 2025. The COVID-19 pandemic has only fueled the demand for body treatments. As many were in lockdown at home, unable to go to the gym, and leading a more sedentary lifestyle, 61% of U.S. adults reported undesired weight changes since…

#LaserSeason is Here!

After taking the summer off from products and treatments that may create sun sensitivity, your patients are ready for those laser treatments that deliver exceptional results.  Be it the desire to erase sun damage. Target unwanted pigmentation or starting hair removal sessions, NOW is the time to…

Acne and Acne Scarring Top List of Skin Concerns

It may or may not come as a surprise but, the most common skincare concern for aesthetic patients continues to be acne and the side effects of acne including hyperpigmentation, acne scarring, and pitting acne outbreaks leave behind. In fact, the American Academy of Dermatology reports that up to 50 million Americans are affected by acne annually. Acne is also increasingly affecting adults, especially women. In fact, over 15% of women are affected by adult acne. Furthermore, mask wearing isn’t helping as oily, combination and even dry skin covered all day has led to the emergence of “maskne”.

Pay Attention to Retention

One of the most frequent questions to our practice development team is “how do I reach new patients”. And we agree, attracting new customers is important to any growing business but did you know two-thirds of medical spa visits are from current clientele? According to a report from the American Med Spa Association, over 66% of business traffic isn’t coming from new sources but…

It’s Raining Men! Reaching more Men this Father’s Day (and beyond)

Did you know, according to the American Society of Plastic Surgeons, that over 10% of the aesthetic procedures performed in 2020 were done on male patients? Men represent the fastest growing demographic for non-invasive aesthetic procedures. Gone are the days where it wasn’t “manly” to step foot into a Medspa…

The Master Aesthetician on Why She Loves Skinwave!

Reanne has kept up with the latest in skincare trends like Hydrodermabraision and Hydrotherapy treatments. In 2020 the Aesthetic Society reported that the most popular non-invasive treatment, behind neurotoxin and filler, was skin treatments like hydrotherapy and chemical peels. Reanne and Whisper Wood (her popular Seattle practice) have gotten on the forefront of this treatment trend with Cartessa Aesthetics’ advanced hydrodermabrasion device, Skinwave.

Luxea – The Award-Winning Platform Device Your Practice Needs

Technological innovation and long-standing experience have come together to create a simple yet smart aesthetic solution with endless possibilities – Luxea. An expandable modular system using both pulsed light and laser wavelengths, Luxea offers a solution for practices looking to add both these modalities, without sacrificing patient efficacy, ROI, and space in treatment rooms.

Are Your Before and After Photos “Picture Perfect”?

Before and After photos have proven to be some of the most impactful marketing tools an aesthetic practice has. Results are great to share on a website but a majority of patients research providers using platforms like Instagram, Facebook, and more recently – TikTok. A “set it and forget it” strategy is not going to cut it on these dynamic communities so one must have a continual pipeline of results to share.

We’re Celebrating DenaVe for Rosacea Awareness Month

April is Rosacea Awareness month, and this month we want to share why providers are loving the new gold standard for vascular laser technology – DenaVe. DenaVe, a fiber optic laser for the treatment of vascular and pigmented lesions is changing how providers and patients are viewing the traditionally troublesome tasks of eliminating unwanted vascularities and reducing the effects of rosacea. DenaVe offers benefits to both provider and patient, as its advanced technology allows for fast, low-risk and cost-effective treatments.

Summer’s Perfect Skin Treatment Pairing

As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want without the downtime and sensitivity.

Cartessa Aesthetics is changing what it means to be a “Distributor”

Cartessa is a curator, marketer, distributor, trainer, service group and practice accelerator. Our leadership boasts over 50 years of combined aesthetic industry experience- we have seen what works and what does not…which is why we are a partner like no other. We do things differently and are proud to share what makes us much more than a distributor.

Sub-Z | A New Class of Electric Based Cryo-Technology

Cryotherapy, also known as cold therapy, has a long history of treating injuries and inflammation dating back to Egypt 2500 BC. Today, it likely plays a role in your aesthetic practice – and if it doesn’t, it should. You see, it’s not a matter if cryotherapy is the right complement to…

9 Instagram Apps You Should Download Today

Instagram has become one of the most powerful tools for promoting one’s business. The social media website is used daily by millions to search for providers, learn about new treatments and share their personal experiences. But very few of us have a content studio in our aesthetic practice or a socially savvy millennial in the driver seat of our Instagram account.

So how can you dial-up the quality of your content?

My Laser Hair Removal Device Expanded My Business in Ways I Never Anticipated

When one thinks of technologies that change the lives of overlooked patients, laser hair removal doesn’t necessarily top the list. But as Dr. Leslie Apgar shared with Aesthetic Record at the Aesthetic Next Virtual Conference last fall, her Motus AX opened her practice to a whole new population of patients – those with special needs.

Are you ready to Step-Up your Body Treatment Game?

Non-invasive body treatments have erupted in the last decade. In 2018, the ASDS procedures survey cited that since 2011, the body sculpting category had grown 4x and shows no sign of slowing down. It’s estimated that by 2022, the market will hit $1.2 billion, growing at an 8% compounded growth rate.

What’s driving this?

The Top 10 Reasons Your Practice is Failing at Laser Hair Removal

Laser hair removal remains the most in demand laser procedure in the US. 
If so many people are interested in permanently eliminating the hair on the
legs, backs, necks, armpits, etc. why isn’t it generating the profit you
are looking for? Here are TEN reasons you are failing at laser hair removal
and why its time to rethink your practice’s LHR technology.

2020 In Hindsight and 2021 Practice Planning Musts

To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you should be thinking differently about planning for 2021.

These are the Top 5 Aesthetic Trends for 2021

With 2020 coming to a close, the predictions for 2021 aesthetic trends have started to roll in. It’s clear that demand for non-invasive aesthetics treatments will continue to surge but here are the five trends that will fuel the non-surgical aesthetic market in 2021.

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