Blog

Bracing yourself and your staff for the inevitable summer slowdown in your practice? You’re not alone. What if we told you that this summer you could continue to offer a highly in-demand treatment and keep patients coming through your practice’s door?

Whether a practice is on the west coast or across the country, many of the questions and business challenges are the same.  When is the best time to promote a specific treatment AND how far in advance should you be planning? Allow us to infuse the conversation with what we’ve learned from our customer base and our aesthetic marketing expertise.

Whether you’ve just begun to implement social media strategies into your practice, or it’s been something you have incorporated since day one, trends shift and change so frequently that we can be left scratching our heads. Cartessa shares marketing insights into an effective social media tool…The social media influencer.

The best inventors and creators achieve genius status after recognizing a space where they can make things better – thus changing the future forever. Gabe Lubin, founder, and a committed future changer noticed a major lack of support in the aesthetic device world - hence his decision to start Cartessa Aesthetics.

Our recent partnership with Quanta System, the global leader in the development and manufacturing of premium laser technology for surgery, aesthetics and art conservation, gives Cartessa more than just exclusive distributor rights to Quanta’s laser technology.

If a picture is worth a thousand words, you could say that when it comes to social media, video has found its worth in the billions. We’re inundated with content every day which is making us tired of scrolling - why read content when you can watch a video . Here are three things you can and should start capturing to take your social channels to the next level.

On December 3, 2018, Cartessa Aesthetics announced a new partnership with Quanta System – the global leader in the development and manufacturing of premium laser technology for surgery, aesthetics and art conservation.  Since the announcement, many have wondered about Quanta System – who they are and why Cartessa is proud to represent exclusively in the US their best-in-class technologies for dermatologists, plastic surgeons, medical spas and other aesthetic professionals.

It’s not unusual for aesthetic practices to focus their efforts on women. But we live in a society where looking and feeling your best does not discriminate, and now more than ever, neither should your marketing efforts.

New year, new aesthetic trends right? Well, it looks like many of those treatments in high demand in 2018 will continue into 2019.  Why? Because patients are still in pursuit of one main thing.

The demand for microneedling has been made. Brighter, tighter, healthier-looking skin is the ultimate ask in the aesthetic industry for patients of all ages, shapes, sizes and colors. However, it’s not just dermatologists and med spas adding our award-winning, FDA-approved microneedling technology to their arsenal of skin-perfecting lasers.  For plastic surgery practices, Vivace RF Microneedling has met a specific need for consumers and physicians alike.

If 2018 had a theme, it would certainly be self-care. The buzzword of the year even earned itself a “national day” on the calendar, an ever-popular hashtag on social media, and even an entire month dedicated to the art of indulging in self-care. But self-care is about the full body.

It’s been said that there are certain events in a woman’s life where budget takes a backseat. Of course, it comes as no surprise that her wedding day tops that list AND how she looks on that day takes top priority. What is your practice doing to ensure these beauty-seeking brides are choosing you as their partner in getting her skin “walk down the aisle” worthy? We have some ideas.

Revolutionary. This is the word you’ll associate most quickly with DenaVe, Cartessa Aesthetic’s fiber optic laser for the treatment of vascular and pigmented lesions. Unlike other vascular lasers of the past, the DenaVe offers benefits to both the doctor and the patient that are second-to-none, and that are quickly making the DenaVe one of the most sought-after lasers on the market.

In the world of aesthetics, the popularity of laser hair removal is nothing new.  It ranks as one of the top four energy-based procedures performed by dermatologists will likely continue to grow double digits. Shockingly, however, there have been very few true advancements in the area of laser hair removal, even with the high patient demand.  This is why Cartessa sought out what technologies were changing the game in other markets…and we are now bringing a fresh, never-before-seen approach to how you offer your patients their laser hair removal treatments.