The good news – your patients are ready, willing and anxious for your practice to reopen. The not-so good news – timelines and guidelines aren’t solidified and vary greatly by state and even county within states. There is much that can be done however right now. In preparing for a safe, successful and strong “relaunch”, here are some beneficial and impactful items to consider.

Now more than ever it is important to reflect on the core of your business. Are your core foundations and fundamentals concurrent with today’s aesthetic market? Using this unpredictable time to educate yourself on ways to improve and strengthen your practice will only help your team and your patients in the long run. Here are three places to start:

It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion and inclusion.

Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of […]

Millennial’s… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials- are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) …and this number continues to grow. If this is true, you should be asking…”why am I not seeing more “20 somethings” in my practice”.… Here’s Why:

Technological innovation and long-standing experience have come together to create a simple yet smart aesthetic solution with endless possibilities – Luxea. An expandable modular system using both pulsed light and laser wavelengths, Luxea offers a solution for practices looking to add both these modalities, without sacrificing patient efficacy, ROI, and space in treatment rooms.

Luxea is one of the newest additions to Cartessa Aesthetics product portfolio. We sat down with Cartessa founder & CEO, Gabe Lubin, to find out why he is extremely bullish on Luxea and what it can bring to customers

Prediction: This Will be 2020’s Top Aesthetic Trend

Few can argue that the most in-demand aesthetics treatments today are those
that promise great results without downtime. In a society where Amazon
Prime and Google fuel the fire of instant gratification; fast results with
no downtime is the new bar that aesthetic practices are striving to reach.
Patients want a one-time procedure, but will sign up for multiple sessions
as long as they can get back to work the next day.

Tattoos are becoming a more and more prevalent trend in our society. Over 1
in 3 people between the ages of 18-25 have at least one tattoo. With this
rise in the number of younger people getting tattooed, it’s not surprising
that the increase in demand to remove no longer wanted tattoos continues to
rise. The expectation is that tattoo removal will grow 12.7% over the next
5 years. 

Just like that, another year is coming to an end which for aesthetic
practices everywhere means it’s time to gear up – and market yourself
strategically – for holiday season.

With the influx of events, celebrations, vacations and get-togethers that
the holiday season brings, comes the need to look and feel our best. What
better way to do that than with all of the amazing, best-in-class skin
treatments you offer in your office, right?

Yes, however…

Laser hair removal remains the most in demand laser procedure in the US. 
If so many people are interested in permanently eliminating the hair on the
legs, backs, necks, armpits, etc. why isn’t it generating the profit you
are looking for? Here are TEN reasons you are failing at laser hair removal
and why its time to rethink your practice’s LHR technology.

At Cartessa Aesthetics, we know how critical it is to offer treatments that
differentiate your practice with state-of-the-art technologies that can
target fine lines, wrinkles and give skin a more youthful appearance…and
sometimes these groundbreaking devices are advancements in what is already
considered “gold-standard.” Enter, CO2 lasers and the SmartXide Tetra CO2.

Are your aesthetic laser technologies inclusive? Can you treat a range of
skin types? Are you attracting all genders and age demographics? Let
Cartessa Aesthetics share our diverse product line to help your practice
service a wide range of clientele.

Whether a practice is on the west coast or across the country, many of the
questions and business challenges are the same.  When is the best time to
promote a specific treatment AND how far in advance should you be planning?
Allow us to infuse the conversation with what we’ve learned from our
customer base and our aesthetic marketing expertise.

Whether you’ve just begun to implement social media strategies into your
practice, or it’s been something you have incorporated since day one,
trends shift and change so frequently that we can be left scratching our
heads. Cartessa shares marketing insights into an effective social media
tool…The social media influencer.

The best inventors and creators achieve genius status after recognizing a
space where they can make things better – thus changing the future forever.
Gabe Lubin, founder, and a committed future changer noticed a major lack of
support in the aesthetic device world – hence his decision to start
Cartessa Aesthetics.

Our recent partnership with Quanta System, the global leader in the
development and manufacturing of premium laser technology for surgery,
aesthetics and art conservation, gives Cartessa more than just exclusive
distributor rights to Quanta’s laser technology.

If a picture is worth a thousand words, you could say that when it comes to
social media, video has found its worth in the billions. We’re inundated
with content every day which is making us tired of scrolling – why read
content when you can watch a video . Here are three things you can and
should start capturing to take your social channels to the next level.

On December 3, 2018, Cartessa Aesthetics announced a new partnership with
Quanta System – the global leader in the development and manufacturing of
premium laser technology for surgery, aesthetics and art conservation. 
Since the announcement, many have wondered about Quanta System – who they
are and why Cartessa is proud to represent exclusively in the US their
best-in-class technologies for dermatologists, plastic surgeons, medical
spas and other aesthetic professionals.