Cartessa Aesthetics

Motus AX/AY Laser, Quanta System, Skinwave, DenaVe, Luxea, Tetra CO2, Virtue RF & V-Lase

Industry Insights

The latest news from across the aesthetic device industry, including technical advancements, treatments and Cartessa press.

Are Your Before and After Photos “Picture Perfect”?

Before and After photos have proven to be some of the most impactful marketing tools an aesthetic practice has. Results are great to share on a website but a majority of patients research providers using platforms like Instagram, Facebook, and more recently – TikTok. A “set it and forget it” strategy is not going to cut it on these dynamic communities so one must have a continual pipeline of results to share.

We’re Celebrating DenaVe for Rosacea Awareness Month

April is Rosacea Awareness month, and this month we want to share why providers are loving the new gold standard for vascular laser technology – DenaVe. DenaVe, a fiber optic laser for the treatment of vascular and pigmented lesions is changing how providers and patients are viewing the traditionally troublesome tasks of eliminating unwanted vascularities and reducing the effects of rosacea. DenaVe offers benefits to both provider and patient, as its advanced technology allows for fast, low-risk and cost-effective treatments.

Summer’s Perfect Skin Treatment Pairing

As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want without the downtime and sensitivity.

Cartessa Aesthetics is changing what it means to be a “Distributor”

Cartessa is a curator, marketer, distributor, trainer, service group and practice accelerator. Our leadership boasts over 50 years of combined aesthetic industry experience- we have seen what works and what does not…which is why we are a partner like no other. We do things differently and are proud to share what makes us much more than a distributor.

Sub-Z | A New Class of Electric Based Cryo-Technology

Cryotherapy, also known as cold therapy, has a long history of treating injuries and inflammation dating back to Egypt 2500 BC. Today, it likely plays a role in your aesthetic practice – and if it doesn’t, it should. You see, it’s not a matter if cryotherapy is the right complement to treatments in your practice, but which cold therapy device – or devices – is the right complement.

9 Instagram Apps You Should Download Today

Instagram has become one of the most powerful tools for promoting one’s business. The social media website is used daily by millions to search for providers, learn about new treatments and share their personal experiences. But very few of us have a content studio in our aesthetic practice or a socially savvy millennial in the driver seat of our Instagram account.

So how can you dial-up the quality of your content?

My Laser Hair Removal Device Expanded My Business in Ways I Never Anticipated

When one thinks of technologies that change the lives of overlooked patients, laser hair removal doesn’t necessarily top the list. But as Dr. Leslie Apgar shared with Aesthetic Record at the Aesthetic Next Virtual Conference last fall, her Motus AX opened her practice to a whole new population of patients – those with special needs.

Are you ready to Step-Up your Body Treatment Game?

Non-invasive body treatments have erupted in the last decade. In 2018, the ASDS procedures survey cited that since 2011, the body sculpting category had grown 4x and shows no sign of slowing down. It’s estimated that by 2022, the market will hit $1.2 billion, growing at an 8% compounded growth rate.

What’s driving this?

The Top 10 Reasons Your Practice is Failing at Laser Hair Removal

Laser hair removal remains the most in demand laser procedure in the US. 
If so many people are interested in permanently eliminating the hair on the
legs, backs, necks, armpits, etc. why isn’t it generating the profit you
are looking for? Here are TEN reasons you are failing at laser hair removal
and why its time to rethink your practice’s LHR technology.

2020 In Hindsight and 2021 Practice Planning Musts

To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you should be thinking differently about planning for 2021.

These are the Top 5 Aesthetic Trends for 2021

With 2020 coming to a close, the predictions for 2021 aesthetic trends have started to roll in. It’s clear that demand for non-invasive aesthetics treatments will continue to surge but here are the five trends that will fuel the non-surgical aesthetic market in 2021.

The State-of-the-Art Device That Will Change Your Practice

If there is one thing that we have learned from 2020, it is resilience. We have pivoted and adapted to navigating the unexpected and have developed an affinity for being quick on our feet. This is especially true for aesthetic providers. With COVID-19 guidelines changing more frequently than not, odds are you, like many other practitioners are relearning how to market to your patients in this new normal. During this time, you may have also noticed which services in your practice are “pandemic-proof”… and which have seen their day. These dust gatherer’s may be adding burdens to your practice with additional overheads and wasted space, and can get in the way of your success…

Subnovii: We Breakdown the Best Plasma Device

If you have been keeping up with the latest aesthetic trends, chances are you’ve heard about plasma. Perhaps you’ve seen the horrific patterns and effects that some devices leave behind. For too long plasma devices have been unreliable, unregulated, and too accessible to those without the skill set to properly treat patients. Treating someone with a plasma pen is a medical procedure NOT a cosmetic service. Therefore, providers should have the most advanced and safest technology on the market today. Enter Subnovii – the FDA cleared plasma device which is changing the game for patients and providers alike…

The Pandemic is Shifting Consumer Attention to Skin

The holidays are going to look a little different this year. From family gatherings, to travel, to what people will be spending money on. Let’s talk beauty – the usual rush to the salon or stock up at Sephora on festive make-up and glam is taking a back seat to this year’s number-one in demand beauty accessory, beautiful, healthy-looking skin.

In times of uncertainly, the beauty industry has historically looked at what’s been termed “the lipstick index.” The “lipstick index” was coined during the 2001 recession by…

Make the Most of the Tax Benefits Offered to You – Learn How

This year has impacted businesses everywhere, both small and large. Business owners are adjusting to new normals and in many cases, accepting changes in their financials. For businesses, and aesthetic practices everywhere, this could be leading to second guessing the investment in new products and services that could actually bring in new customers and revenue streams. So this year, more than ever, it’s important to understand all the tools available to ensure you are investing in your business and continuing to plan for the future. Learning how your business can benefit from Section 179 is a great place to start.

Addressing All Your Patient’s Concerns in One Treatment

Too often we find ourselves encountering the same patient- the late 30’s to 40-year-old that has just noticed the early signs of aging. This patient is usually active and spends a lot of time in the sun (if not now, then in the past). So, collagen is on the decline along with overall skin elasticity because of age, they present with accumulated sun damage, pigment, even vascularity.

Now they want a “fix”.

Post-Summer Laser Treatments to Fall in Love with

With summer long gone, now is when we all take notice of the sun’s toll on the skin. Pigmentation, fine lines, and dehydrated skin is the fall trend that no one is looking to sport. So how can you “erase” the sins of summer? These next-level, no-downtime treatments have patients raving and falling back in love with their skin…

MASKNE IS REAL – This is what your patients should know

Okay- lets be real, 2020 has been a rough one… for us, our families and our skin. If you’re like many skincare clinicians, you’ve probably seen a spike in the number of patients walking through your doors with concerns of acne or what’s now been termed “maskne” in particular. “Conversations about acne have hit a record high in my practice and in my direct message box on Instagram” Dr. Whitney Bowe, Manhattan Dermatologists, told NY Times. With no end to mask-wearing in sight, educating your patients about the impact to their skin and how to control breakouts it is crucial. Here is what the aesthetic community suggests you do…

When one plus one equals Oh WOW!

In a world post quarantine, patients are rushing to book treatments to make up for time spent away from their beloved aesthetic practices. Patients – whose skin goals for 2020 have been displaced – are searching for faster ways to achieve lasting results and making every appointment count. Practices are attempting to make up for lost time by booking more treatments per session and maximizing revenue. On both sides of the equation, everyone is looking for more “bang for their buck”. So…

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