Blog

Whether a practice is on the west coast or across the country, many of the questions and business challenges are the same.  When is the best time to promote a specific treatment AND how far in advance should you be planning? Allow us to infuse the conversation with what we’ve learned from our customer base and our aesthetic marketing expertise.

Whether you’ve just begun to implement social media strategies into your practice, or it’s been something you have incorporated since day one, trends shift and change so frequently that we can be left scratching our heads. Cartessa shares marketing insights into an effective social media tool…The social media influencer.

The best inventors and creators achieve genius status after recognizing a space where they can make things better – thus changing the future forever. Gabe Lubin, founder, and a committed future changer noticed a major lack of support in the aesthetic device world - hence his decision to start Cartessa Aesthetics.

Our recent partnership with Quanta System, the global leader in the development and manufacturing of premium laser technology for surgery, aesthetics and art conservation, gives Cartessa more than just exclusive distributor rights to Quanta’s laser technology.

If a picture is worth a thousand words, you could say that when it comes to social media, video has found its worth in the billions. We’re inundated with content every day which is making us tired of scrolling - why read content when you can watch a video . Here are three things you can and should start capturing to take your social channels to the next level.

It’s not unusual for aesthetic practices to focus their efforts on women. But we live in a society where looking and feeling your best does not discriminate, and now more than ever, neither should your marketing efforts.

New year, new aesthetic trends right? Well, it looks like many of those treatments in high demand in 2018 will continue into 2019.  Why? Because patients are still in pursuit of one main thing.

The demand for microneedling has been made. Brighter, tighter, healthier-looking skin is the ultimate ask in the aesthetic industry for patients of all ages, shapes, sizes and colors. However, it’s not just dermatologists and med spas adding our award-winning, FDA-approved microneedling technology to their arsenal of skin-perfecting lasers.  For plastic surgery practices, Vivace RF Microneedling has met a specific need for consumers and physicians alike.

If 2018 had a theme, it would certainly be self-care. The buzzword of the year even earned itself a “national day” on the calendar, an ever-popular hashtag on social media, and even an entire month dedicated to the art of indulging in self-care. But self-care is about the full body.

In the world of aesthetics, the popularity of laser hair removal is nothing new.  It ranks as one of the top four energy-based procedures performed by dermatologists will likely continue to grow double digits. Shockingly, however, there have been very few true advancements in the area of laser hair removal, even with the high patient demand.  This is why Cartessa sought out what technologies were changing the game in other markets…and we are now bringing a fresh, never-before-seen approach to how you offer your patients their laser hair removal treatments.