Cartessa Aesthetics

Motus AX/AY Laser, Quanta System, Skinwave, DenaVe, Luxea, Tetra CO2, Virtue RF & V-Lase

Industry Insights

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The latest news from across the aesthetic device industry, including technical advancements, treatments and Cartessa press.

Acne and Acne Scarring Top List of Skin Concerns

It may or may not come as a surprise but, the most common skincare concern for aesthetic patients continues to be acne and the side effects of acne including hyperpigmentation, acne scarring, and pitting acne outbreaks leave behind. In fact, the American Academy of Dermatology reports that up to 50 million Americans are affected by acne annually. Acne is also increasingly affecting adults, especially women. In fact, over 15% of women are affected by adult acne. Furthermore, mask wearing isn’t helping as oily, combination and even dry skin covered all day has led to the emergence of “maskne”.

Pay Attention to Retention

One of the most frequent questions to our practice development team is “how do I reach new patients”. And we agree, attracting new customers is important to any growing business but did you know two-thirds of medical spa visits are from current clientele? According to a report from the American Med Spa Association, over 66% of business traffic isn’t coming from new sources but…

It’s Raining Men! Reaching more Men this Father’s Day (and beyond)

Did you know, according to the American Society of Plastic Surgeons, that over 10% of the aesthetic procedures performed in 2020 were done on male patients? Men represent the fastest growing demographic for non-invasive aesthetic procedures. Gone are the days where it wasn’t “manly” to step foot into a Medspa…

The Master Aesthetician on Why She Loves Skinwave!

Reanne has kept up with the latest in skincare trends like Hydrodermabraision and Hydrotherapy treatments. In 2020 the Aesthetic Society reported that the most popular non-invasive treatment, behind neurotoxin and filler, was skin treatments like hydrotherapy and chemical peels. Reanne and Whisper Wood (her popular Seattle practice) have gotten on the forefront of this treatment trend with Cartessa Aesthetics’ advanced hydrodermabrasion device, Skinwave.

Luxea – The Award-Winning Platform Device Your Practice Needs

Technological innovation and long-standing experience have come together to create a simple yet smart aesthetic solution with endless possibilities – Luxea. An expandable modular system using both pulsed light and laser wavelengths, Luxea offers a solution for practices looking to add both these modalities, without sacrificing patient efficacy, ROI, and space in treatment rooms.

Are Your Before and After Photos “Picture Perfect”?

Before and After photos have proven to be some of the most impactful marketing tools an aesthetic practice has. Results are great to share on a website but a majority of patients research providers using platforms like Instagram, Facebook, and more recently – TikTok. A “set it and forget it” strategy is not going to cut it on these dynamic communities so one must have a continual pipeline of results to share.

We’re Celebrating DenaVe for Rosacea Awareness Month

April is Rosacea Awareness month, and this month we want to share why providers are loving the new gold standard for vascular laser technology – DenaVe. DenaVe, a fiber optic laser for the treatment of vascular and pigmented lesions is changing how providers and patients are viewing the traditionally troublesome tasks of eliminating unwanted vascularities and reducing the effects of rosacea. DenaVe offers benefits to both provider and patient, as its advanced technology allows for fast, low-risk and cost-effective treatments.

Summer’s Perfect Skin Treatment Pairing

As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want without the downtime and sensitivity.

Cartessa Aesthetics is changing what it means to be a “Distributor”

Cartessa is a curator, marketer, distributor, trainer, service group and practice accelerator. Our leadership boasts over 50 years of combined aesthetic industry experience- we have seen what works and what does not…which is why we are a partner like no other. We do things differently and are proud to share what makes us much more than a distributor.

Sub-Z | A New Class of Electric Based Cryo-Technology

Cryotherapy, also known as cold therapy, has a long history of treating injuries and inflammation dating back to Egypt 2500 BC. Today, it likely plays a role in your aesthetic practice – and if it doesn’t, it should. You see, it’s not a matter if cryotherapy is the right complement to treatments in your practice, but which cold therapy device – or devices – is the right complement.

9 Instagram Apps You Should Download Today

Instagram has become one of the most powerful tools for promoting one’s business. The social media website is used daily by millions to search for providers, learn about new treatments and share their personal experiences. But very few of us have a content studio in our aesthetic practice or a socially savvy millennial in the driver seat of our Instagram account.

So how can you dial-up the quality of your content?

My Laser Hair Removal Device Expanded My Business in Ways I Never Anticipated

When one thinks of technologies that change the lives of overlooked patients, laser hair removal doesn’t necessarily top the list. But as Dr. Leslie Apgar shared with Aesthetic Record at the Aesthetic Next Virtual Conference last fall, her Motus AX opened her practice to a whole new population of patients – those with special needs.

Are you ready to Step-Up your Body Treatment Game?

Non-invasive body treatments have erupted in the last decade. In 2018, the ASDS procedures survey cited that since 2011, the body sculpting category had grown 4x and shows no sign of slowing down. It’s estimated that by 2022, the market will hit $1.2 billion, growing at an 8% compounded growth rate.

What’s driving this?

The Top 10 Reasons Your Practice is Failing at Laser Hair Removal

Laser hair removal remains the most in demand laser procedure in the US. 
If so many people are interested in permanently eliminating the hair on the
legs, backs, necks, armpits, etc. why isn’t it generating the profit you
are looking for? Here are TEN reasons you are failing at laser hair removal
and why its time to rethink your practice’s LHR technology.

2020 In Hindsight and 2021 Practice Planning Musts

To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you should be thinking differently about planning for 2021.

These are the Top 5 Aesthetic Trends for 2021

With 2020 coming to a close, the predictions for 2021 aesthetic trends have started to roll in. It’s clear that demand for non-invasive aesthetics treatments will continue to surge but here are the five trends that will fuel the non-surgical aesthetic market in 2021.

The State-of-the-Art Device That Will Change Your Practice

If there is one thing that we have learned from 2020, it is resilience. We have pivoted and adapted to navigating the unexpected and have developed an affinity for being quick on our feet. This is especially true for aesthetic providers. With COVID-19 guidelines changing more frequently than not, odds are you, like many other practitioners are relearning how to market to your patients in this new normal. During this time, you may have also noticed which services in your practice are “pandemic-proof”… and which have seen their day. These dust gatherer’s may be adding burdens to your practice with additional overheads and wasted space, and can get in the way of your success…

Subnovii: We Breakdown the Best Plasma Device

If you have been keeping up with the latest aesthetic trends, chances are you’ve heard about plasma. Perhaps you’ve seen the horrific patterns and effects that some devices leave behind. For too long plasma devices have been unreliable, unregulated, and too accessible to those without the skill set to properly treat patients. Treating someone with a plasma pen is a medical procedure NOT a cosmetic service. Therefore, providers should have the most advanced and safest technology on the market today. Enter Subnovii – the FDA cleared plasma device which is changing the game for patients and providers alike…

The Pandemic is Shifting Consumer Attention to Skin

The holidays are going to look a little different this year. From family gatherings, to travel, to what people will be spending money on. Let’s talk beauty – the usual rush to the salon or stock up at Sephora on festive make-up and glam is taking a back seat to this year’s number-one in demand beauty accessory, beautiful, healthy-looking skin.

In times of uncertainly, the beauty industry has historically looked at what’s been termed “the lipstick index.” The “lipstick index” was coined during the 2001 recession by…

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