Seoul has become one of the world's most influential markets for medical aesthetics. As K-beauty, the global term for Korean skincare and cosmetics, gained worldwide popularity, interest expanded beyond products to the technologies and treatments offered in Korean aesthetic clinics. Today, those innovations are redefining what patients expect from...
More of what patients ask for by name traces back to Korea: the glass-skin look, subtle lifting instead of obvious filler, natural results with little downtime. That interest is backed by real spending. U.S. sales of Korean beauty products hit roughly $2 billion in 2025, up 37% year over year, according to NielsenIQ data reported by CNBC. And the...
Vanessa Lee, founder of The Things We Do, recently shared her experience with ONDA PRO in Who What Wear. Below is an excerpt from Korea's Most Popular Body-Contouring and Skin-Tightening Device Is Now in the U.S. - Here's Everything to Know, written by Vanessa Lee.
ONDA PRO, EVERESSE, and CoolPeel were featured in The Hollywood Reporter's roundup of the hottest plastic surgery and aesthetic procedures today. Below is an excerpt from The Price of Perfection: From $3,000 to $300,000, How to Get That Movie-Star Look, written by Elycia Rubin.
The globally recognized, award winning ONDA PRO offers a new approach to contour and improve the appearance of cellulite.
