After a summer refraining from treatments that may produce sun sensitivity, patients are now ready to resume their laser skin resurfacing and hair removal therapies—and your practice must be prepared.
In this guide, we provide useful tips to help you plan your treatment offerings, consider combinations, create incentives, and refine your marketing efforts so your practice can make the most of laser season!
From hair removal to skin resurfacing, laser treatments are an efficient way to improve the look of fine lines and wrinkles, or minimize body hair, respectively.
Between 2020 and 2021 alone, there were 55% more skin procedures using combination lasers—largely due to the so-called “Zoom Effect” of people striving to look their best on video calls—according to a study from Texas-based medical spa The Aesthetic Society.
Laser treatments feature numerous advantages for both patients and providers, including:
The following tips will help ensure your practice is ready to reap the many benefits associated with providing top-notch laser treatments for your ever-growing roster of patients.
Begin by identifying which technique or therapies you’ll promote. Ultimately, these will depend on the type of devices you already have, or are planning to invest in.
If you’re weighing whether to implement a new device, consider these popular, industry-leading skin resurfacing and laser platform technologies:
Treatments |
Fractional CO2 Laser Skin Resurfacing & Cool Peel |
Customized Fusion of CO2 + 1570nm Skin Resurfacing |
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Applications |
Reducing the appearance of:
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Reducing the appearance of:
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Product Specs |
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Treatments |
50+ Treatments Available & Patient-Centric Skin Apps |
Laser Hair Removal, Skin Revitalization, & Pigmented/ Vascular Lesion Reduction |
Tattoo Removal, Pigmented Lesion Reduction, & Skin Resurfacing |
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Applications |
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Product Specs |
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After deciding on what you’ll promote, consider potential combinations to enhance results even further.
For instance, if you’re offering the Tetra CO2 CoolPeel, pair it with VirtueRF microneedling—a combo loyalists have dubbed “The Ultimate Duo.”
While VirtueRF stimulates collagenesis and delivers RF energy deep into the dermis, CoolPeel leverages a high-peak-power short pulse (H-Pulse) for a fully ablative treatment, without damaging surrounding tissue.
The Ultimate Duo delivers impressive results: deep collagen remodeling and superficial skin resurfacing with no incremental downtime—lasting only 25 to 40 minutes.
Whether the Ultimate Duo or another pairing, combining technologies provides more optimal outcomes than either alone. Get creative to maximize results!
The happier patients are, the more likely it is that they’ll recommend your practice to family and friends.
Especially in aesthetics, word of mouth is a powerful marketing tool. Eighty-three percent of Americans say they’re more likely to purchase a product or service if they receive a recommendation from a friend or family member.
So, why not make this an incentive?
For example, when customers refer a friend to you, reward them with $50 credit toward their next session. If they post a review online or grant permission to use their photos for a before-and-after segment, enter them into a drawing. Give patients coming in for laser hair removal a 10% credit toward their next touch-up.
Any of these methods will go a long way in establishing loyalty and positive feelings toward your practice, while expanding your pool of prospects to the friends and family of your happy customers.
Planning your offerings, considering combinations, and creating incentives are great ways to begin preparing for laser season—but strategic marketing initiatives help get customers through the door.
Here are four aspects to consider when building a campaign:
By planning your offerings, considering combinations, creating incentives, and refining your marketing initiatives, you can make the most of this laser season.
As you continue growing your practice, innovations from the latest aesthetics devices enable you to expand treatments, drive ROI, and provide best-in-class outcomes for your patients.
At Cartessa, we are committed to equipping your practice with the perfect device to maximize patient satisfaction and grow your business, this laser season and beyond.
Cartessa Aesthetics is a trusted provider of end-to-end aesthetics device fulfillment for stunning, lasting results. To learn more about how the right device can empower your practice’s continued success, contact us today.