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Top Six Marketing Moves to Start Laser Season off Strong

It’s go time…the last few months are often the busiest time of year for aesthetic practices…from less risk of sun-exposure, to holiday gift-giving and to new year’s commitments to look and feel better, there are many reasons why you want to have a strong game-plan in place.  

Here are six strategies to consider NOW to ensure you are successful this #laserseason:

  1. Identify your top 3 laser treatments (devices) you want to promote this fall / winter season
  1. Consider combination treatments

Bundle laser treatments for optimal results and to increase revenue! For example, if you have a treatment that addresses the superficial and deep concerns of aging, such as the UltimateDuo (CoolPeel + VirtueRF Microneedling combo), consider offering this treatment as a holiday special.

  1. Plan a cohesive 4-6 week social media campaign around #laserseason. Feel free to take our lead, or simply create your own, unique #laserseason special.
  1. Communicate with and incentivize your staff!

Everyone that touches a patient, at any level, should know exactly what the promotion is and have some stake in the process.  Consider having a practice- wide goal and/or individual contest.  i.e. if the practice books 15 laser treatments (that have been identified) within 2 weeks, staff will receive XX.  OR, the staff member that books the most laser treatments within 2 weeks receives XX. 

  1. Create a fun and engaging contest for patients!
    Example:  The customer that refers the most friends will receive a $500 treatment!  
  • Be one of the first 10 to allow us to post your laser journey on social* (special rules apply) and receive a skincare package valued at XXX.
  • Nominate a friend (by tagging them) you know would appreciate a laser treatment.  Earn XX for nominating.  If your friend books, they earn XX and your earnings DOUBLE!
  1. Don’t forget about local networking!

Call out your local coffee shop, fitness studio, etc. and invite them to partake in your #laserseason campaign.  After all, cross-promoting goes a long way, and you both win!

Interested in learning more about how Cartessa Aesthetics can help you tackle treatments this #laserseason?

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