Non-invasive body treatments have erupted in the last decade. In 2018, the ASDS procedures survey cited that since 2011, the body sculpting category had grown 4x and shows no sign of slowing down. It’s estimated that by 2022, the market will hit $1.2 billion, growing at an 8% compounded growth rate.
What’s driving this?
One can point to two major trends in the body category – the pursuit of the ideal body and the rise of non-surgical options. Much has been said about the influence social media has had on body image, the increased focus on health and wellness and the acceptance of cosmetic procedures amongst younger demographics and men. These all have contributed to the growing interest in treatments that address various parts of the body.
Second, there are a lot more options today – both invasive body procedures and more significantly, non-invasive technologies that are alternatives to going under the knife. Consumers are actively seeking out and trying these non-invasive body treatments so if your aesthetic practice has yet to jump into the category, or is thinking about upping your body treatment offering, there is a new technology you need to be aware of – PHYSIQ.
PHYSIQ is the only device to utilize STEP technology (Sequential Thermal & Electrical Pulse) for the body by incorporating both electrical muscle stimulation (EMS) and a super luminescent diode matrix (SDM). By delivering both energies from each of its four applicators, PHYSIQ targets the tissue and muscle. Patients benefit from the deep heating and improved circulation while EMS re-educates the muscle and prevents muscle atrophy. This variable stimulation maximizes patient outcomes and comfort while minimizing treatment time.
In addition to the unique STEP technology, the design and wavelength of the SDM energy sets PHYSIQ apart. PHYSIQ applicators emit SDM energy at a 120 degree angle. This provides broader coverage in the underlying tissue without having to increase the size of the applicator. The energy also has low absorption in water. This allows energy to penetrate deeper, safely past the epidermis and dermis into deeper tissue. Small areas and those that have been traditionally difficult to treatment are accessible.
Why practices are praising PHYSIQ?
First, in a high-demand, competitive market, it’s important for practices to be offering the newest technology available. PHYSIQ is manufactured by DEKA, Europe’s leading aesthetic device manufacturer, exclusively for Cartessa Aesthetics. When you invest in the PHYSIQ, you gain the support of these leading organizations.
Second, PHYSIQ is easy to administer. Applicators are securely placed on the target area. Once the treatment begins, a patient can easily adjust for comfort with the control button without impacting the energy being delivered. Staff time is therefore minimized. Lastly, consumable costs are low. Exclusive applicator pads are available and every patient is provided the exclusive post-treatment body lotion to enhance their treatment series. Both are easily ordered via cartessastore.com.
As they say, summer bodies are made in the winter…2021 practice success starts in 2020. Therefore, now is a great time to step up your body treatment game and learn more about PHYSIQ.
Ready to talk? Contact us today!