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Top Aesthetic Trends to Watch in 2024

2023 was a financially challenging year for many businesses and consumers, due to rising interest rates and widespread inflation. However, time and time again, the aesthetics industry has proven to be resilient in tough economic environments. And while consumers may be cutting back in other aspects of life, they’re continuing to spend in...

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Top Aesthetics Trends to Watch in 2023

If we learned anything in the last three years, it’s that the demand for aesthetic treatments is pandemic proof. In fact, the aesthetics medicine market grew from 2020 to 2021 and is estimated to continue growing at a CAGR of 13.1% from 2022 to 2030.

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PHYSIQ Wins 2022 Good Housekeeping Best Beauty Award

It’s officially award season! Last month, NewBeauty announced its 2022 Beauty Award Winners. PHYSIQ was honored with a coveted Best Innovations Award; editors loved PHYSIQ’s innovative and unique multi-modality technology and customizable treatment protocols.

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Top 5 Aesthetic Trends to Watch in 2022

Despite the pandemic, Americans are prioritizing health and wellness in 2022. Of all the resolutions set this year, two of the top three resolutions are to improve health and wellness holistically and to focus on self-care and body positivity.

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#LaserSeason is Here!

It’s our favorite time of year! The Autumnal equinox is upon us, there is a crispness in the air and it’s officially our favorite season. No, not football season…LASER SEASON!

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It’s Raining Men! Reaching more Men this Father’s Day (and beyond)

Did you know, according to the American Society of Plastic Surgeons, that over 10% of the aesthetic procedures performed in 2020 were done on male patients? Men represent the fastest growing demographic for non-invasive aesthetic procedures. Gone are the days where it wasn’t “manly” to step foot into a Medspa.

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Are Your Before and After Photos “Picture Perfect”?

Before and After photos have proven to be some of the most impactful marketing tools an aesthetic practice has. Results are great to share on a website but a majority of patients research providers using platforms like Instagram, Facebook, and more recently – TikTok. A “set it and forget it” strategy is not going to cut it on these dynamic...

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Are you ready to Step-Up your Body Treatment Game?

Non-invasive body treatments have erupted in the last decade. In 2018, the ASDS procedures survey cited that since 2011, the body sculpting category had grown 4x and shows no sign of slowing down. It’s estimated that by 2022, the market will hit $1.2 billion, growing at an 8% compounded growth rate.

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Top 5 Aesthetic Treatments Men Are Looking For

In honor of Men’s Health Week, we decided to take a closer look at the most overlooked patient population in aesthetics – men. According to The Aesthetic Society, men are receiving more aesthetic treatments now more than ever, having increased the number of non-invasive procedures undergone by 20% in 2019 vs. 2018. Men are becoming savvier with...

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