A patient pulls up her phone mid-consultation with a Korean skincare routine, a specific device in mind, or treatment that was rarely part of the conversation a few years ago. South Korea has built one of the world's most competitive aesthetic markets, and its influence now reaches patients well outside Seoul.
The aesthetics industry is evolving quickly. Patients are asking for fewer fillers, more collagen stimulation, minimal downtime, and treatments that help them look refreshed - not different. At the same time, providers are looking for technologies that produce reliable results while fitting seamlessly into a modern aesthetic practice.
Paul Kraft, CLT, LSO, is a laser specialist at Vida Bela Plastic Surgery in Plano, Texas. With a background in both dermatology and plastic surgery, Paul is renowned internationally as an early trailblazer in creating multi-modality treatment protocols to address any patient’s unique needs, often in a single treatment with a short healing time.
Seoul has become one of the world's most influential markets for medical aesthetics. As K-beauty, the global term for Korean skincare and cosmetics, gained worldwide popularity, interest expanded beyond products to the technologies and treatments offered in Korean aesthetic clinics. Today, those innovations are redefining what patients expect from...
Dr. Bertha Baum is a board-certified dermatologist and founder of Aventura Dermatology in Aventura, Florida. Born in Miami, raised in Colombia, and educated and trained in the U.S., Dr. Baum is an internationally renowned cosmetic dermatologist frequently interviewed in both English- and Spanish-speaking media. She opened her Aventura location...
Located in Palm Beach Gardens, Florida, double board-certified facial plastic surgeon Dr. Anita Mandal has one of the most successful EVERESSE practices in the country. As an early adopter of this innovative technology, EVERESSE has helped Dr. Mandal effectively address the problem of skin laxity that many Floridians, men and women, experience,...
In recent years, the aesthetics industry has seen a growing shift towards a preference for natural rejuvenation and an increased feeling of "filler fatigue" among patients. This has led to a rising interest in technologies that naturally stimulate collagen production, such as EVERESSE monopolar radiofrequency. However, this doesn't mean that...
More of what patients ask for by name traces back to Korea: the glass-skin look, subtle lifting instead of obvious filler, natural results with little downtime. That interest is backed by real spending. U.S. sales of Korean beauty products hit roughly $2 billion in 2025, up 37% year over year, according to NielsenIQ data reported by CNBC. And the...
ONDA PRO, EVERESSE, and CoolPeel were featured in The Hollywood Reporter's roundup of the hottest plastic surgery and aesthetic procedures today. Below is an excerpt from The Price of Perfection: From $3,000 to $300,000, How to Get That Movie-Star Look, written by Elycia Rubin.
EVERESSE has won the 2026 Byrdie Beauty Award for Best Non-Invasive Anti-Aging Treatment! Byrdie is one of the top authorities in identifying the latest and greatest in beauty. Now in its sixth year, The Byrdies celebrates the products and treatments that rose above the rest in 2026, as selected by a panel of expert guest judges across skincare,...
EVERESSE was featured in the New York Post as a part of NYC brides' wedding prep routines. Below is an excerpt from I'm spending $62K on my bridal glow-up -- just don't tell my hubby-to-be, written by Allison Lax.
Radiofrequency (RF) technology has long been a cornerstone of non-invasive skin remodeling, but today's aesthetic landscape offers several distinct approaches depending on treatment goals. The three primary RF modalities are monopolar RF for deep tissue remodeling, bipolar RF for more superficial skin tightening, and RF microneedling for precise,...
EVERESSE was featured in Beauty World News as a treatment for aging skin on the neck. Below is an excerpt from Forget the Cream: The Anti-Aging Tips and Neck Skin Care Tech to Give You a Lifted Neck in 2026, written by Lara Galan.
EVERESSE and CoolPeel were featured in Business Insider as treatments young workers are using to address "tech neck". Below is an excerpt from 'It became my latest fixation': The wrinkle young workers can't stop thinking about, written by Kim Schewitz.
Situated in the beautiful beach town of Southport, NC, Live Oak Med Spa serves patients year-round with an impressive suite of energy-based technologies, injectables, and more. Live Oak Med Spa is owned and operated by Dr. Sherrie G. Cass, DNP, FNP-C, a Georgetown graduate and nurse injector with over 30 years of experience. Live Oak Med Spa was...
WWD recently interviewed celebrity facialists and board-certified dermatologists to share the Met Gala Red Carpet prep secrets of their VIP clients. Below is an excerpt from The Secret to That Perfect Met Gala Glowy Skin, written by Kathryn Hopkins (subscription needed).
Menopause is reshaping the aesthetic industry—not as a trend, but as a demographic and clinical reality that's changing how practices should think about patient acquisition, treatment planning, and technology selection.
EVERESSE was recently featured in WWD's roundup of breakthrough regenerative treatments, from nanofat skin optimization to stem cell harvesting. Below is an excerpt from The Breakthrough Treatments Redefining Skin Regeneration, written by Kathryn Hopkins (subscription needed).
