Cartessa Aesthetics

PHYSIQ, Virtue RF, Tetra CoolPeel, Motus Laser, Chrome, Sub-Z, PlaDuo, Subnovii, and more

Industry Insights

Divider

The latest news from across the aesthetic device industry, including technical advancements, treatments and Cartessa press.

The State-of-the-Art Device That Will Change Your Practice

If there is one thing that we have learned from 2020, it is resilience. We have pivoted and adapted to navigating the unexpected and have developed an affinity for being quick on our feet. This is especially true for aesthetic providers. With COVID-19 guidelines changing more frequently than not, odds are you, like many other practitioners are relearning how to market to your patients in this new normal. During this time, you may have also noticed which services in your practice are “pandemic-proof”… and which have seen their day. These dust gatherer’s may be adding burdens to your practice with additional overheads and wasted space, and can get in the way of your success…

Subnovii: We Breakdown the Best Plasma Device

If you have been keeping up with the latest aesthetic trends, chances are you’ve heard about plasma. Perhaps you’ve seen the horrific patterns and effects that some devices leave behind. For too long plasma devices have been unreliable, unregulated, and too accessible to those without the skill set to properly treat patients. Treating someone with a plasma pen is a medical procedure NOT a cosmetic service. Therefore, providers should have the most advanced and safest technology on the market today. Enter Subnovii – the FDA cleared plasma device which is changing the game for patients and providers alike…

The Pandemic is Shifting Consumer Attention to Skin

The holidays are going to look a little different this year. From family gatherings, to travel, to what people will be spending money on. Let’s talk beauty – the usual rush to the salon or stock up at Sephora on festive make-up and glam is taking a back seat to this year’s number-one in demand beauty accessory, beautiful, healthy-looking skin.

In times of uncertainly, the beauty industry has historically looked at what’s been termed “the lipstick index.” The “lipstick index” was coined during the 2001 recession by…

Make the Most of the Tax Benefits Offered to You – Learn How

This year has impacted businesses everywhere, both small and large. Business owners are adjusting to new normals and in many cases, accepting changes in their financials. For businesses, and aesthetic practices everywhere, this could be leading to second guessing the investment in new products and services that could actually bring in new customers and revenue streams. So this year, more than ever, it’s important to understand all the tools available to ensure you are investing in your business and continuing to plan for the future. Learning how your business can benefit from Section 179 is a great place to start.

Addressing All Your Patient’s Concerns in One Treatment

Too often we find ourselves encountering the same patient- the late 30’s to 40-year-old that has just noticed the early signs of aging. This patient is usually active and spends a lot of time in the sun (if not now, then in the past). So, collagen is on the decline along with overall skin elasticity because of age, they present with accumulated sun damage, pigment, even vascularity.

Now they want a “fix”.

Post-Summer Laser Treatments to Fall in Love with

With summer long gone, now is when we all take notice of the sun’s toll on the skin. Pigmentation, fine lines, and dehydrated skin is the fall trend that no one is looking to sport. So how can you “erase” the sins of summer? These next-level, no-downtime treatments have patients raving and falling back in love with their skin…

MASKNE IS REAL – This is what your patients should know

Okay- lets be real, 2020 has been a rough one… for us, our families and our skin. If you’re like many skincare clinicians, you’ve probably seen a spike in the number of patients walking through your doors with concerns of acne or what’s now been termed “maskne” in particular. “Conversations about acne have hit a record high in my practice and in my direct message box on Instagram” Dr. Whitney Bowe, Manhattan Dermatologists, told NY Times. With no end to mask-wearing in sight, educating your patients about the impact to their skin and how to control breakouts it is crucial. Here is what the aesthetic community suggests you do…

When one plus one equals Oh WOW!

In a world post quarantine, patients are rushing to book treatments to make up for time spent away from their beloved aesthetic practices. Patients – whose skin goals for 2020 have been displaced – are searching for faster ways to achieve lasting results and making every appointment count. Practices are attempting to make up for lost time by booking more treatments per session and maximizing revenue. On both sides of the equation, everyone is looking for more “bang for their buck”. So…

Platform Devices that Will Change Your Practice

In these uncertain times, many aesthetic practices are looking to make smart business decisions that will improve their overall practice performance. Offering new services has been proven to attract new patients and can increase overall practice revenue. But how does one do this without breaking the bank? Platform devices. Provide your patients with more options without the added burden and expense of additional devices. Platform devices have been traditionally known to offer many treatments but lack the efficacy and safety to do all well. Not anymore. With new…

There is a New RF Microneedling Product on the Block–And It’s Better Than Ever

In 2015, the combination of microneedling and radiofrequency began to take the aesthetic space by storm promising skin tightening, reduced fine lines and wrinkles and other skin improvements. The influx of players – all offering various levels of settings, results and comfort – have made RF Microneedling one of the most popular treatments in the aesthetic space (it ranks in the Top 20 Most Popular Treatments on RealSelf.com) and a big money maker for practices…

Hydrogen – We’re Breaking Down the Science Behind the Trend

If you have a passion for health and wellness, odds are you have seen the recent rise in Hydrogen infused products and treatments – Hydrogen Water anyone? The truth is, the health benefits of hydrogen have been utilized for centuries across various categories because of its anti-aging benefits. So how does it work and why is it finding its way into aesthetic treatments – here we break it down.

Three Go-to Treatments to Beat the Summer Slow-Down

Ahh Summer! The beautiful weather, the extra time with family and friends, and unfortunately… a slow down for your aesthetic practice. For those businesses opening up post COVID-19, this summer may not see the dip in traffic as patients swarm to give their quarantined skin a pick me up…but, individuals will still be concerned about sun-exposure and tolerance for downtime is surely near zero.

Insta-Success! How to Grow Your Business Through Instagram

Being present on social media is key to attracting today’s patient market. Instagram reported that over 200 Million of the app users visit at least one business profile per day. Over 60% of these users claimed that they discovered a new business through Instagram. So, at a minimum, it is critical…

Top 5 Aesthetic Treatments Men Are Looking For

In honor of Men’s Health Week, we decided to take a closer look at the most overlooked patient population in aesthetics – men. According to The Aesthetic Society, men are receiving more aesthetic treatments now more than ever, having increased the number of non-invasive procedures undergone by 20% in 2019 vs. 2018. Men are becoming […]

Three Event Types to Consider Post-Quarantine

It is no secret that events play a critical role in relationship building, exposure for your practice and ultimately meeting your financial targets.  We have received a lot of questions about what social gatherings should look like post-quarantine and how to ensure patients turn out, everyone feels safe, and events produce the most “bang for […]

UVC Disinfection – What Your Aesthetic Practice Should Know

We know that you are eager and ready to again open your doors and return to business as usual- and you are not alone. Patient’s everywhere have been long awaiting to break out of their homes and return to their overdue laser, injectable, and facial appointments. A poll by Realself.com shows that most patients are overly eager to get back…and the big revenue numbers reported by those that did open this past weekend is evidence to prove it.

Ready to Relaunch Your Practice? 10 Things to Consider

The good news – your patients are ready, willing and anxious for your practice to reopen. The not-so good news – timelines and guidelines aren’t solidified and vary greatly by state and even county within states. There is much that can be done however right now. In preparing for a safe, successful and strong “relaunch”, here are some beneficial and impactful items to consider.

Foundations + Fundamentals

Now more than ever it is important to reflect on the core of your business. Are your core foundations and fundamentals concurrent with today’s aesthetic market? Using this unpredictable time to educate yourself on ways to improve and strengthen your practice will only help your team and your patients in the long run. Here are three places to start:

Empathy and Compassion: A Pivoting Your Practice Series

It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion and inclusion.

Sign up for our newsletter

Contact Us