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Decoding Ablative Laser Skin Resurfacing: 5 Quick Ways to Compare Erbium & CO2

Erbium (erbium-doped yttrium aluminum garnet, or Er:YAG) and CO2 (carbon dioxide) skin resurfacing are popular methods used in aesthetics for skin revitalization and treatment of various skin conditions. Both 'ablative' lasers use high-powered light beams to heat and vaporize the top layer of skin—removing old or damaged skin, triggering the...

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#LaserSeason is Here!

It’s our favorite time of year! The Autumnal equinox is upon us, there is a crispness in the air and it’s officially our favorite season. No, not football season…LASER SEASON!

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Why treating more patient types is just good business – and easier than ever

Laser-based skincare, despite being some of the most sought after aesthetic treatments, has historically had its limitations. Many laser technologies, because they work by targeting areas of contrast in skin color, were not considered safe for darker skin types. Yes, clinicians could treatment light skin tones effectively but those with more...

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The Patient Demographic You Can’t Afford to Ignore

As an aesthetic-driven business, it’s not unusual for practices to focus their marketing efforts on women. But, the truth of the matter is that men represent a significant and growing target for aesthetic treatments. We live in a society where looking and feeling your best does not discriminate, and so neither should your marketing efforts.

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