Instagram has become one of the most powerful tools for promoting one’s business. The social media website is used daily by millions to search for providers, learn about new treatments and share their personal experiences. But very few of us have a content studio in our aesthetic practice or a socially savvy millennial in the driver seat of our...
The good news – your patients are ready, willing and anxious for your practice to reopen. The not-so good news – timelines and guidelines aren’t solidified and vary greatly by state and even county within states. There is much that can be done however right now. In preparing for a safe, successful and strong “relaunch”, here are some beneficial...
Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of engaging them without having...
Just like that, another year is coming to an end which for aesthetic practices everywhere means it’s time to gear up – and market yourself strategically – for holiday season.
The Cartessa Practice Development team is in the trenches every day talking with customers on strategies to take their aesthetic practices to the next level. Whether a practice is on the west coast or across the country, many of the questions and business challenges are the same. So with the first quarter of 2019 over, and the busiest time of year...
We live in a world where social media dominates our lives, and how we utilize social media tools can make a big difference in our marketing efforts.
Ask any modern marketing guru about using social media for business and they’ll all tell you the same thing: it’s critical.
