The Prejuvenation Shift: Positioning Your Practice for the Prevention-Focused Patient
Millennial patients—now in their late 20s through early 40s—are fueling the rise of “prejuvenation”: prioritizing preventative treatments over corrective procedures. While not limited to one generation, this cohort is prompting aesthetic practices to rethink how care is positioned and delivered. For them, aesthetic medicine is less about reversing...
