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Acne and Acne Scarring Top List of Skin Concerns

It may or may not come as a surprise but, the most common skincare concern for aesthetic patients continues to be acne and the side effects of acne including hyperpigmentation, acne scarring, and pitting acne outbreaks leave behind. In fact, the American Academy of Dermatology reports that up to 50 million Americans are affected by acne annually....

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Pay Attention to Retention

One of the most frequent questions to our practice development team is “how do I reach new patients”. And we agree, attracting new customers is important to any growing business but did you know two-thirds of medical spa visits are from current clientele? According to a report from the American Med Spa Association, over 66% of business traffic...

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It’s Raining Men! Reaching more Men this Father’s Day (and beyond)

Did you know, according to the American Society of Plastic Surgeons, that over 10% of the aesthetic procedures performed in 2020 were done on male patients? Men represent the fastest growing demographic for non-invasive aesthetic procedures. Gone are the days where it wasn’t “manly” to step foot into a Medspa.

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The Master Aesthetician on Why She Loves Skinwave!

If you’re following the latest trends in skincare and aesthetics you’ve probably seen content from Licensed Master Aesthetician, Reanne Kelly – more commonly known as “The Master Aesthetician” (@the.master.aesthetician on Instagram). Based in Seattle, Reanne has over 15 years of experience as an esthetician and shares content on her widely...

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Luxea – The Award-Winning Platform Device Your Practice Needs

Technological innovation and long-standing experience have come together to create a simple yet smart aesthetic solution with endless possibilities – Luxea. An expandable modular system using both pulsed light and laser wavelengths, Luxea offers a solution for practices looking to add both these modalities, without sacrificing patient efficacy,...

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Are Your Before and After Photos “Picture Perfect”?

Before and After photos have proven to be some of the most impactful marketing tools an aesthetic practice has. Results are great to share on a website but a majority of patients research providers using platforms like Instagram, Facebook, and more recently – TikTok. A “set it and forget it” strategy is not going to cut it on these dynamic...

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Cartessa Aesthetics completes $35MM Capital Raise with Crestline Investors Inc.

Melville, NY (PRWEB) | April 27, 2021 Cartessa Aesthetics is pleased to announce the recent closing of a $35MM capital raise to support its rapid expansion as one of the leading aesthetic device companies in North America. Cartessa Aesthetics, incorporated in 2017, has quickly established a leadership position in the robust domestic market for...

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Summer’s Perfect Skin Treatment Pairing

As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want...

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Cartessa Aesthetics is changing what it means to be a “Distributor”

If you were asked to define Cartessa’s business model what word would you use? Perhaps you’ve heard other companies declare that “Cartessa is just a distributor”? Yes, we do distribute technologies made from a number of global manufacturers. But that is only one piece of the equation that makes Cartessa truly unique in the aesthetics space.

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Sub-Z | A New Class of Electric Based Cryo-Technology

Cryotherapy, also known as cold therapy, has a long history of treating injuries and inflammation dating back to Egypt 2500 BC. Today, it likely plays a role in your aesthetic practice – and if it doesn’t, it should. You see, it’s not a matter if cryotherapy is the right complement to treatments in your practice, but which cold therapy device – or...

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9 Instagram Apps You Should Download Today

Instagram has become one of the most powerful tools for promoting one’s business. The social media website is used daily by millions to search for providers, learn about new treatments and share their personal experiences. But very few of us have a content studio in our aesthetic practice or a socially savvy millennial in the driver seat of our...

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Are you ready to Step-Up your Body Treatment Game?

Non-invasive body treatments have erupted in the last decade. In 2018, the ASDS procedures survey cited that since 2011, the body sculpting category had grown 4x and shows no sign of slowing down. It’s estimated that by 2022, the market will hit $1.2 billion, growing at an 8% compounded growth rate.

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The Top 10 Reasons Your Practice is Failing at Laser Hair Removal

Laser hair removal remains the most in demand laser procedure in the US. If so many people are interested in permanently eliminating the hair on the legs, backs, necks, armpits…we can go on…where is the all-to-often complaint “there is no money in laser hair removal” coming from? Why is the practice down the street seemingly pulling in new...

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