Okay- lets be real, 2020 has been a rough one… for us, our families and our skin. If you’re like many skincare clinicians, you’ve probably seen a spike in the number of patients walking through your doors with concerns of acne or what’s now been termed “maskne” in particular. “Conversations about acne have hit a record high in my practice and in...
In a world post quarantine, patients are rushing to book treatments to make up for time spent away from their beloved aesthetic practices. Patients – whose skin goals for 2020 have been displaced – are searching for faster ways to achieve lasting results and making every appointment count. Practices are attempting to make up for lost time by...
In these uncertain times, many aesthetic practices are looking to make smart business decisions that will improve their overall practice performance. Offering new services has been proven to attract new patients and can increase overall practice revenue. But how does one do this without breaking the bank? Platform devices. Provide your patients...
Aronson will join Cartessa as Chief Commercial Officer to support the organization’s exponential growth.
In 2015, the combination of microneedling and radiofrequency began to take the aesthetic space by storm promising skin tightening, reduced fine lines and wrinkles and other skin improvements. The influx of players – all offering various levels of settings, results and comfort – have made RF Microneedling one of the most popular treatments in the...
If you have a passion for health and wellness, odds are you have seen the recent rise in Hydrogen infused products and treatments – Hydrogen Water anyone? The truth is, the health benefits of hydrogen have been utilized for centuries across various categories because of its anti-aging benefits. So how does it work and why is it finding its way...
Ahh Summer! The beautiful weather, the extra time with family and friends, and unfortunately… a slow down for your aesthetic practice. For those businesses opening up post COVID-19, this summer may not see the dip in traffic as patients swarm to give their quarantined skin a pick me up…but, individuals will still be concerned about sun-exposure...
Being present on social media is key to attracting today’s patient market. Instagram reported that over 200 Million of the app users visit at least one business profile per day. Over 60% of these users claimed that they discovered a new business through Instagram. So, at a minimum, it is critical to ensure your account is set up as a Instagram...
In honor of Men’s Health Week, we decided to take a closer look at the most overlooked patient population in aesthetics – men. According to The Aesthetic Society, men are receiving more aesthetic treatments now more than ever, having increased the number of non-invasive procedures undergone by 20% in 2019 vs. 2018. Men are becoming savvier with...
It is no secret that events play a critical role in relationship building, exposure for your practice and ultimately meeting your financial targets. We have received a lot of questions about what social gatherings should look like post-quarantine and how to ensure patients turn out, everyone feels safe, and events produce the most “bang for your...
Gabe Lubin, founder and CEO of Cartessa Aesthetics, speaks about his motivations for building Cartessa and his philosophy on creating devices for medical spas. He talks about what to consider when buying capital equipment and how to make careful decisions about adding treatments to your practice to achieve long-term success.
Cartessa has partnered with renowned manufacturer with over 60 years of experience in the UVC field to deliver best-in-class technology to providers MELVILLE, NEW YORK MAY 11, 2020
The good news – your patients are ready, willing and anxious for your practice to reopen. The not-so good news – timelines and guidelines aren’t solidified and vary greatly by state and even county within states. There is much that can be done however right now. In preparing for a safe, successful and strong “relaunch”, here are some beneficial...
– A Pivot Your Practice Series Now more than ever it is important to reflect on the core of your business. Are your core foundations and fundamentals concurrent with today’s aesthetic market? Using this unpredictable time to educate yourself on ways to improve and strengthen your practice will only help your team and your patients in the long run....
It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion, and inclusion. Show your patients that you understand that this...
Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of engaging them without having...
Plasma treatments seem to be taking the aesthetic community by storm providing both patients and providers with a solution for common patient concerns and a non-invasive alternative to invasive, surgical correction. For those providers looking to jump on the plasma trend sooner than later, here’s what you need to know:
Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...
