The landscape of aesthetic technology is constantly evolving. Staying ahead of the curve to offer the best treatment options for your patients is absolutely essential.
Maintaining a competitive edge requires utilizing the most cutting-edge solutions, and while upgrading sometimes comes with a price tag, the benefits it brings to your practice are invaluable.
So, when is the optimal time to upgrade, and why should you consider it?
Time to Offer Something New!
Upgrading devices unlocks new opportunities for revenue generation and can result in a higher return on investment with increased power, expanded capabilities, and improved precision.
Consider the innovation that can occur in just a few years. For example, DEKA out of Italy continually improves its best-selling devices like the Tetra CO2. In 2024, DEKA added more power to the #1 CO2 on the market and introduced HELIX, which combines TETRA’s capabilities with non-ablative technology. Practices with a loyal Tetra CoolPeel clientele can now offer something new via HELIX while continuing to utilize technology they trust.
Even if your device still works, it may lack the latest advancements that make treatments more tolerable and reduce healing time. Providing more comfortable treatments enhances patient experience, increasing satisfaction and loyalty, which directly impacts your bottom line.
Finally, new technology gives you a fresh marketing angle. Promote these upgrades to attract new patients and give current customers a reason to return. Host events, offer special promotions to VIPs, and showcase your new device on social media.
It’s the End of Your Warranty Period
When your warranty expires on a system, the question business owners ask themselves is, “Do I need an extended service contract?” Service contracts can be a great option to know exactly what the machine will cost to keep up and running, but can also be expensive and are not Section 179 tax deductible.
As your equipment ages and surpasses its warranty period, it may become evident to explore replacing an older device. While your older machines may have served you well in the past, operating outside of the warranty period can pose risks.
Older machines are more prone to breakdowns, resulting in downtime and lost revenue, especially if repairs are no longer covered under warranty.
Transitioning to a new system not only includes a new warranty but also upgrades your current technology. This upgrade could qualify as a new tax-deductible item for your business. Additionally, approximately 35 percent of the device's cost can be supplemented. Let's explore what this means in the next section.
Need to Maximize Tax Write-Offs
Section 179 of the IRS tax code enables businesses to deduct the full purchase price of qualifying equipment in the year of purchase or financing.
This provision is particularly beneficial for small businesses to invest in growth by deducting the cost of new energy-based devices, such as those in the aesthetic industry.
By taking advantage of this tax incentive, aesthetic businesses can deduct up to 100 percent of the cost of qualifying technology, effectively lowering the acquisition cost by up to 35 percent.
Boost Staff Motivation & Prevent Burnout
While upgrades are critical, empowering your staff with the knowledge and skills to use the new tools safely and effectively is equally important and can help prevent staff burnout.
All new Cartessa equipment includes on-site training, ensuring that your team receives comprehensive instruction on their operation, protocols, and safety procedures. Advanced training enhances the competency and confidence of your staff, leading to better patient experiences and improved outcomes.
Cartessa Is Your Trusted Partner for Aesthetic Equipment & Upgrades
As a valued Cartessa customer, you can access our diverse portfolio of state-of-the-art solutions designed to elevate your practice to new heights.
Whether you currently utilize legacy devices such as the Tetra, Physiq, Motus AX/AY, and Vivace or older non-Cartessa technology, this may be the ideal opportunity to upgrade to the newest generation of ground-breaking technology.
HELIX
HELIX is a customizable skin resurfacing platform that offers unparalleled benefits by combining the most advanced fractional CO2 with non-ablative resurfacing to deliver superior results and shorter healing times. Helix includes the award-winning CoolPeel® to address brown spots, fine lines, pigment, scars, acne scars, sun spots, and wrinkles without typical downtime of CO2, PLUS adds the FUSION and Sultra treatments.
Boasting 70 watts of energy, DEKA's exclusive Pulse Shape Design (PSD™) for more precise control and various scanning patterns, sizes up to 20mm x 20mm, and an innovative "spray" mode for efficiency without consumables, HELIX takes your practice to a new level of skin resurfacing innovation and customization.
PHYSIQ 360
You can upgrade from your current PHYSIQ models or other outdated body contouring technology to the state-of-the-art PHYSIQ 360. This advanced offering uses laser energy to target fat and electric stimulation to retrain muscles, resulting in noticeable and lasting results.
With its innovative STEP (Sequential Thermal & Electrical Pulse) design, PHYSIQ 360 maximizes outcomes while reducing session time, accommodating all skin and body types regardless of BMI. Its unique design allows for simultaneous application of multiple body areas, delivering optimal results without any downtime.
Motus AZ+
Motus AZ+ expands on the pain-free laser hair removal technology that put Motus on the map by introducing in-motion, Moveo delivery to pigmented lesions, vascular lesions, and skin revitalization. The exclusive Moveo Glo protocol combines these three targets into one synergistic treatment to maximize results, reduce treatment time, and enhance the patient experience.
It is also safe to use with all skin and body types, so you can cater to a more diverse set of patients and become a Skinclusive practice.
Virtue RF
Making the switch from older RF microneedling devices like Vivace to VirtueRF provides advanced microneedling solutions, and transformative skin rejuvenation and anti-aging treatments. With its Sub-Pulse Technology, VirtueRF allows providers ability to deliver more energy more comfortably, then other devices that have a
As the world's first RF microneedling platform, VirtueRF boasts unparalleled results and comfort, tightening and toning the body, sculpting the jawline, and rejuvenating skin.
You can trust Cartessa to deliver cutting-edge technology and unparalleled support, and with our comprehensive service contracts and maintenance packages, you can keep your devices operating better for longer.
Contact us today to schedule a consultation or to get started upgrading your options.
