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5 Innovative Ideas to Navigate Your Business Through Unusual Times

Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of engaging them without having...

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Plasma, What You Need to Know.

Plasma treatments seem to be taking the aesthetic community by storm providing both patients and providers with a solution for common patient concerns and a non-invasive alternative to invasive, surgical correction. For those providers looking to jump on the plasma trend sooner than later, here’s what you need to know:

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5 Reasons Millennials Aren’t Coming to Your Practice

Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...

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This is one trend you won’t want to miss…

Few can argue that the most in-demand aesthetics treatments today are those that promise great results without downtime. In a society where Amazon Prime and Google fuel the fire of instant gratification; fast results with no downtime is the new bar that aesthetic practices are striving to reach. Patients want a one-time procedure, but will sign up...

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Not all Tattoo Removal is Created Equal

Tattoos are becoming a more and more prevalent trend in our society. Over 1 in 3 people between the ages of 18-25 have at least one tattoo according to a published Pew Research Center study. With this rise in the number of younger people getting tattooed, it’s not surprising that the increase in demand to remove no longer wanted tattoos continues...

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Big things continue for Cartessa

Growth seems to be the 2019 anthem at Cartessa Aesthetics. From products like the Motus AX & AY and Tetra CO2 lasers and Quanta lasers, over five hundred practices have now brought Cartessa’s hand-selected lasers, radio frequency microneedling machines and products like Skinwave into their aesthetic practices. And its not just about incredible...

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Gabe Lubin, Cartessa Founder, featured on The Dr. Mudgil Podcast

Gabe Lubin, the founder and CEO of Cartessa Aesthetics, sat down with dermatologist Dr. Mudgil to tell his story as to how he started the truly novel medical aesthetic device company. Gabe shared his entrepreneurial journey – how he left his job as a highly successful sales executive, bet on himself, and went on to build the fastest growing...

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The NEW CO2 on the Block

One constant theme in the aesthetic industry is that nothing is constant. Trends change, needs change, technology advances, but one thing remains the same: the desire to eliminate wrinkles and improve skin’s appearance, safely and effectively.

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Why treating more patient types is just good business – and easier than ever

Laser-based skincare, despite being some of the most sought after aesthetic treatments, has historically had its limitations. Many laser technologies, because they work by targeting areas of contrast in skin color, were not considered safe for darker skin types. Yes, clinicians could treatment light skin tones effectively but those with more...

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Male Interest in Nonsurgical Cosmetic Procedures Increases 6% on RealSelf; Skin Resurfacing Treatments Top List of Fastest-Growing Procedures

SEATTLE, June 12, 2019 /PRNewswire/ — A new report from RealSelf, the leading online resource to learn about aesthetic procedures and connect with the doctors who provide them, reveals more men are researching nonsurgical cosmetic treatments in 2019, with interest up six percent compared to 2018. Male interest in surgical cosmetic procedures is...

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