– A Pivot Your Practice Series Now more than ever it is important to reflect on the core of your business. Are your core foundations and fundamentals concurrent with today’s aesthetic market? Using this unpredictable time to educate yourself on ways to improve and strengthen your practice will only help your team and your patients in the long run....
It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion, and inclusion. Show your patients that you understand that this...
Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of engaging them without having...
Plasma treatments seem to be taking the aesthetic community by storm providing both patients and providers with a solution for common patient concerns and a non-invasive alternative to invasive, surgical correction. For those providers looking to jump on the plasma trend sooner than later, here’s what you need to know:
Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...
Few can argue that the most in-demand aesthetics treatments today are those that promise great results without downtime. In a society where Amazon Prime and Google fuel the fire of instant gratification; fast results with no downtime is the new bar that aesthetic practices are striving to reach. Patients want a one-time procedure, but will sign up...
Tattoos are becoming a more and more prevalent trend in our society. Over 1 in 3 people between the ages of 18-25 have at least one tattoo according to a published Pew Research Center study. With this rise in the number of younger people getting tattooed, it’s not surprising that the increase in demand to remove no longer wanted tattoos continues...
Dr. Kortesis and Dr. Bharti bring their aesthetic expertise to the disruptive laser company. MELVILLE, NEW YORK (PRWEB) FEBRUARY 03, 2020
With multiple intense pulsed light and laser handpiece options and plug-and-play connectivity, Luxea offers complete versatility and expandability
Subnovii is the only plasma device to employ LF technology.
Growth seems to be the 2019 anthem at Cartessa Aesthetics. From products like the Motus AX & AY and Tetra CO2 lasers and Quanta lasers, over five hundred practices have now brought Cartessa’s hand-selected lasers, radio frequency microneedling machines and products like Skinwave into their aesthetic practices. And its not just about incredible...
Just like that, another year is coming to an end which for aesthetic practices everywhere means it’s time to gear up – and market yourself strategically – for holiday season.
Excerpt from THE EDITORIALIST Fall Issue Beauty round-up.
Gabe Lubin, the founder and CEO of Cartessa Aesthetics, sat down with dermatologist Dr. Mudgil to tell his story as to how he started the truly novel medical aesthetic device company. Gabe shared his entrepreneurial journey – how he left his job as a highly successful sales executive, bet on himself, and went on to build the fastest growing...
The renowned Dermatologist brings his expertise to the fastest growing aesthetic company in the US.
One constant theme in the aesthetic industry is that nothing is constant. Trends change, needs change, technology advances, but one thing remains the same: the desire to eliminate wrinkles and improve skin’s appearance, safely and effectively.
Laser-based skincare, despite being some of the most sought after aesthetic treatments, has historically had its limitations. Many laser technologies, because they work by targeting areas of contrast in skin color, were not considered safe for darker skin types. Yes, clinicians could treatment light skin tones effectively but those with more...
Motus laser hair removal technology was featured in the July 2019 issue of Cosmoplitan magazine in an article titled "I got laser hair removal and honestly, it's freaking great." Below is the article, written by Lauren Balsamo.
