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5 Reasons Millennials Aren’t Coming to Your Practice

Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...

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Big things continue for Cartessa

Growth seems to be the 2019 anthem at Cartessa Aesthetics. From products like the Motus AX & AY and Tetra CO2 lasers and Quanta lasers, over five hundred practices have now brought Cartessa’s hand-selected lasers, radio frequency microneedling machines and products like Skinwave into their aesthetic practices. And its not just about incredible...

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Why treating more patient types is just good business – and easier than ever

Laser-based skincare, despite being some of the most sought after aesthetic treatments, has historically had its limitations. Many laser technologies, because they work by targeting areas of contrast in skin color, were not considered safe for darker skin types. Yes, clinicians could treatment light skin tones effectively but those with more...

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Beam Me Up: Technological advances are making lasers more inclusive.

by Erin Reimel For years, New York dermatologist Ellen Marmur, MD, and Miami dermatologist Stacy Chimento MD would sometimes find themselves apologizing to patients of color – not because the lasers they used to fade spots and scars didn’t work, but because they might have done more harm than good to anyone with an olive-toned or darker complexion.

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The Patient Demographic You Can’t Afford to Ignore

As an aesthetic-driven business, it’s not unusual for practices to focus their marketing efforts on women. But, the truth of the matter is that men represent a significant and growing target for aesthetic treatments. We live in a society where looking and feeling your best does not discriminate, and so neither should your marketing efforts.

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Everything You Should Know About Laser Hair Removal

Tending to your unwanted body hair is a constant chore. Guys who are constantly having to trim, shave, or wax the whole thing off, are drifting toward laser hair removal. It’s seen as a longer-lasting and more effective way to get rid of body hair for good. Why deal with the downsides of shaving (like razor bumps and irritation) when you can get...

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Everything You Need to Know About Laser Hair Removal

The one thing everyone talks about with laser hair removal is the pain. When I’d tell friends I was considering it, they’d warn me with anecdotes like, “It hurts 10 times more than a Brazilian wax” or “It’s worse than getting a tattoo.” Then, they’d always follow up with, “It’s worth it!!” Never having to shave, or wax or thread again (and pay for...

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Finally, Something to Talk about in Laser Hair Removal

In the world of aesthetics, the popularity of laser hair removal is nothing new. It ranks as one of the top four energy-based procedures performed by dermatologists. Researchers predict that laser hair removal will continue to be the number one treatment across aesthetic practices even as overall laser utilization grows 15% through 2024.

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Premier Manhattan Cosmetic Dermatologist, Dr. Paul Jarrod Frank, adds Motus AX to his Advanced Line-up of Cosmetic Laser Treatments

NEW YORK, Jul. 24, 2018 /PRNewswire-PRWeb/ — Renowned for his expertise in minimally invasive cosmetic surgery, Dr. Paul Jarrod Frank offers the most advanced treatments to his sophisticated clientele on the Upper East Side of Manhattan. Dr. Frank has been a leader within the beauty and aesthetics industry serving as the Global Skin Care...

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