Did you know, according to the American Society of Plastic Surgeons, that over 10% of the aesthetic procedures performed in 2020 were done on male patients? Men represent the fastest growing demographic for non-invasive aesthetic procedures. Gone are the days where it wasn’t “manly” to step foot into a Medspa.
To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you could be thinking differently about planning for 2021.
This year has impacted businesses everywhere, both small and large. Business owners are adjusting to new normals and in many cases, accepting changes in their financials. For businesses, and aesthetic practices everywhere, this could be leading to second guessing the investment in new products and services that could actually bring in new...
It is no secret that events play a critical role in relationship building, exposure for your practice and ultimately meeting your financial targets. We have received a lot of questions about what social gatherings should look like post-quarantine and how to ensure patients turn out, everyone feels safe, and events produce the most “bang for your...
The good news – your patients are ready, willing and anxious for your practice to reopen. The not-so good news – timelines and guidelines aren’t solidified and vary greatly by state and even county within states. There is much that can be done however right now. In preparing for a safe, successful and strong “relaunch”, here are some beneficial...
– A Pivot Your Practice Series Now more than ever it is important to reflect on the core of your business. Are your core foundations and fundamentals concurrent with today’s aesthetic market? Using this unpredictable time to educate yourself on ways to improve and strengthen your practice will only help your team and your patients in the long run....
It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion, and inclusion. Show your patients that you understand that this...
Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of engaging them without having...
The Cartessa Practice Development team is in the trenches every day talking with customers on strategies to take their aesthetic practices to the next level. Whether a practice is on the west coast or across the country, many of the questions and business challenges are the same. So with the first quarter of 2019 over, and the busiest time of year...
Ask any modern marketing guru about using social media for business and they’ll all tell you the same thing: it’s critical.
As an aesthetic-driven business, it’s not unusual for practices to focus their marketing efforts on women. But, the truth of the matter is that men represent a significant and growing target for aesthetic treatments. We live in a society where looking and feeling your best does not discriminate, and so neither should your marketing efforts.
