Educate Your Patients: The Benefits & Side Effects of RF Microneedling
Far less invasive than traditional elective surgeries, RF microneedling rejuvenates the skin with minimal downtime.
Qualities of the Best RF Microneedling Devices
RF microneedling delivers the results of traditional elective surgeries without all the swelling, bruising, downtime, and other byproducts. This painless aesthetic treatment stimulates new skin growth by creating controlled micro-injuries that trigger the body’s natural healing response—and its efficacy and ease of use are only making it more and...
The Business of Numbing: Why traditional approaches could be costing you
Fear of needles, injections, or other procedure-related pain is the number one barrier for patients seeking aesthetic treatments, according to a global study. Gone are the days of no pain, no gain; aesthetic consumers are more knowledgeable than ever and have high expectations of their aesthetic journey both in terms of treatment outcomes and a...
Top Aesthetics Trends to Watch in 2023
If we learned anything in the last three years, it’s that the demand for aesthetic treatments is pandemic proof. In fact, the aesthetics medicine market grew from 2020 to 2021 and is estimated to continue growing at a CAGR of 13.1% from 2022 to 2030.
Shifting Consumer Confidence? Here are 5 Tips to Counter Patient Inflation Pains.
As 2022 comes to a close, there has been much discussion about waning consumer confidence in the wake of historically high inflation. According to key studies and surveys conducted by Forbes and the University of Michigan Consumer Sentiment, confidence has hit an all-time low for 2022, with renewed concerns over rising inflation and economic...
Top 5 Aesthetic Trends to Watch in 2022
Despite the pandemic, Americans are prioritizing health and wellness in 2022. Of all the resolutions set this year, two of the top three resolutions are to improve health and wellness holistically and to focus on self-care and body positivity.
Top Six Marketing Moves to Start Laser Season off Strong
It’s go time…the last few months are often the busiest time of year for aesthetic practices…from less risk of sun-exposure, to holiday gift-giving and to new year’s commitments to look and feel better, there are many reasons why you want to have a strong game-plan in place.
Winning in the Body Market with PHYSIQ’s Multi-Modality Technology
The following insights are summarized from the PHYSIQ Roundtable publication. Download the Roundtable.
#LaserSeason is Here!
It’s our favorite time of year! The Autumnal equinox is upon us, there is a crispness in the air and it’s officially our favorite season. No, not football season…LASER SEASON!
Acne and Acne Scarring Top List of Skin Concerns
It may or may not come as a surprise but, the most common skincare concern for aesthetic patients continues to be acne and the side effects of acne including hyperpigmentation, acne scarring, and pitting acne outbreaks leave behind. In fact, the American Academy of Dermatology reports that up to 50 million Americans are affected by acne annually....
Pay Attention to Retention
One of the most frequent questions to our practice development team is “how do I reach new patients”. And we agree, attracting new customers is important to any growing business but did you know two-thirds of medical spa visits are from current clientele? According to a report from the American Med Spa Association, over 66% of business traffic...
It’s Raining Men! Reaching more Men this Father’s Day (and beyond)
Did you know, according to the American Society of Plastic Surgeons, that over 10% of the aesthetic procedures performed in 2020 were done on male patients? Men represent the fastest growing demographic for non-invasive aesthetic procedures. Gone are the days where it wasn’t “manly” to step foot into a Medspa.
The Master Aesthetician on Why She Loves Skinwave!
If you’re following the latest trends in skincare and aesthetics you’ve probably seen content from Licensed Master Aesthetician, Reanne Kelly – more commonly known as “The Master Aesthetician” (@the.master.aesthetician on Instagram). Based in Seattle, Reanne has over 15 years of experience as an esthetician and shares content on her widely...
Luxea – The Award-Winning Platform Device Your Practice Needs
Technological innovation and long-standing experience have come together to create a simple yet smart aesthetic solution with endless possibilities – Luxea. An expandable modular system using both pulsed light and laser wavelengths, Luxea offers a solution for practices looking to add both these modalities, without sacrificing patient efficacy,...
Are Your Before and After Photos “Picture Perfect”?
Before and After photos have proven to be some of the most impactful marketing tools an aesthetic practice has. Results are great to share on a website but a majority of patients research providers using platforms like Instagram, Facebook, and more recently – TikTok. A “set it and forget it” strategy is not going to cut it on these dynamic...
We’re Celebrating DenaVe for Rosacea Awareness Month
April is Rosacea Awareness month, and this month we want to share why providers are loving the new gold standard for vascular laser technology – DenaVe.
Summer’s Perfect Skin Treatment Pairing
As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want...
Cartessa Aesthetics is changing what it means to be a “Distributor”
If you were asked to define Cartessa’s business model what word would you use? Perhaps you’ve heard other companies declare that “Cartessa is just a distributor”? Yes, we do distribute technologies made from a number of global manufacturers. But that is only one piece of the equation that makes Cartessa truly unique in the aesthetics space.
