Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...
Few can argue that the most in-demand aesthetics treatments today are those that promise great results without downtime. In a society where Amazon Prime and Google fuel the fire of instant gratification; fast results with no downtime is the new bar that aesthetic practices are striving to reach. Patients want a one-time procedure, but will sign up...
Tattoos are becoming a more and more prevalent trend in our society. Over 1 in 3 people between the ages of 18-25 have at least one tattoo according to a published Pew Research Center study. With this rise in the number of younger people getting tattooed, it’s not surprising that the increase in demand to remove no longer wanted tattoos continues...
Just like that, another year is coming to an end which for aesthetic practices everywhere means it’s time to gear up – and market yourself strategically – for holiday season.
One constant theme in the aesthetic industry is that nothing is constant. Trends change, needs change, technology advances, but one thing remains the same: the desire to eliminate wrinkles and improve skin’s appearance, safely and effectively.
Laser-based skincare, despite being some of the most sought after aesthetic treatments, has historically had its limitations. Many laser technologies, because they work by targeting areas of contrast in skin color, were not considered safe for darker skin types. Yes, clinicians could treatment light skin tones effectively but those with more...
The Cartessa Practice Development team is in the trenches every day talking with customers on strategies to take their aesthetic practices to the next level. Whether a practice is on the west coast or across the country, many of the questions and business challenges are the same. So with the first quarter of 2019 over, and the busiest time of year...
We live in a world where social media dominates our lives, and how we utilize social media tools can make a big difference in our marketing efforts.
The best inventors and creators achieve genius status after recognizing a space where they can make things better – thus changing the future forever. Gabe Lubin, founder, and a committed future changer noticed a major lack of support in the aesthetic device world – hence his decision to start Cartessa Aesthetics. Known for providing best-in-class...
Our recent partnership with Quanta System, the global leader in the development and manufacturing of premium laser technology for surgery, aesthetics, and art conservation, gives Cartessa more than just exclusive distributor rights to Quanta’s laser technology.
Ask any modern marketing guru about using social media for business and they’ll all tell you the same thing: it’s critical.
On December 3, 2018, Cartessa Aesthetics announced a new partnership with Quanta System – the global leader in the development and manufacturing of premium laser technology for surgery, aesthetics and art conservation. Since the announcement, many have wondered about Quanta System Aesthetic Division – who they are and why Cartessa is proud to...
As an aesthetic-driven business, it’s not unusual for practices to focus their marketing efforts on women. But, the truth of the matter is that men represent a significant and growing target for aesthetic treatments. We live in a society where looking and feeling your best does not discriminate, and so neither should your marketing efforts.
New year, new aesthetic trends right? Well, it looks like many of those treatments in high demand in 2018 will continue into 2019. Why? Because patients are still in pursuit of one main thing, “instant gratification”.
If 2018 had a theme, it would certainly be self-care. The buzzword of the year even earned itself a “national day” on the calendar, an ever-popular hashtag on social media, and even an entire month dedicated to the art of indulging in self-care, as we’ve moved deeper and deeper into the “treat yourself culture”.
Revolutionary. This is the word you’ll associate most quickly with DenaVe, Cartessa Aesthetic’s fiber optic laser for the treatment of vascular and pigmented lesions. Unlike other vascular lasers of the past, the DenaVe offers benefits to both the doctor and the patient that are second-to-none, and that are quickly making the DenaVe one of the...
In the world of aesthetics, the popularity of laser hair removal is nothing new. It ranks as one of the top four energy-based procedures performed by dermatologists. Researchers predict that laser hair removal will continue to be the number one treatment across aesthetic practices even as overall laser utilization grows 15% through 2024.
