Technological innovation and long-standing experience have come together to create a simple yet smart aesthetic solution with endless possibilities – Luxea. An expandable modular system using both pulsed light and laser wavelengths, Luxea offers a solution for practices looking to add both these modalities, without sacrificing patient efficacy,...
Before and After photos have proven to be some of the most impactful marketing tools an aesthetic practice has. Results are great to share on a website but a majority of patients research providers using platforms like Instagram, Facebook, and more recently – TikTok. A “set it and forget it” strategy is not going to cut it on these dynamic...
April is Rosacea Awareness month, and this month we want to share why providers are loving the new gold standard for vascular laser technology – DenaVe.
As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want...
If you were asked to define Cartessa’s business model what word would you use? Perhaps you’ve heard other companies declare that “Cartessa is just a distributor”? Yes, we do distribute technologies made from a number of global manufacturers. But that is only one piece of the equation that makes Cartessa truly unique in the aesthetics space.
Cryotherapy, also known as cold therapy, has a long history of treating injuries and inflammation dating back to Egypt 2500 BC. Today, it likely plays a role in your aesthetic practice – and if it doesn’t, it should. You see, it’s not a matter if cryotherapy is the right complement to treatments in your practice, but which cold therapy device – or...
Instagram has become one of the most powerful tools for promoting one’s business. The social media website is used daily by millions to search for providers, learn about new treatments and share their personal experiences. But very few of us have a content studio in our aesthetic practice or a socially savvy millennial in the driver seat of our...
When one thinks of technologies that change the lives of overlooked patients, laser hair removal doesn’t necessarily top the list. But as Dr. Leslie Apgar shared with Aesthetic Record at the Aesthetic Next Virtual Conference last fall, her Motus AX opened her practice to a whole new population of patients – those with special needs.
Non-invasive body treatments have erupted in the last decade. In 2018, the ASDS procedures survey cited that since 2011, the body sculpting category had grown 4x and shows no sign of slowing down. It’s estimated that by 2022, the market will hit $1.2 billion, growing at an 8% compounded growth rate.
Laser hair removal remains the most in demand laser procedure in the US. If so many people are interested in permanently eliminating the hair on the legs, backs, necks, armpits…we can go on…where is the all-to-often complaint “there is no money in laser hair removal” coming from? Why is the practice down the street seemingly pulling in new...
To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you could be thinking differently about planning for 2021.
With 2020 coming to a close, the predictions for 2021 aesthetic trends have started to roll in. It’s clear that demand for non-invasive aesthetics treatments will continue to surge but here are the five trends that will fuel the non-surgical aesthetic market in 2021.
If there is one thing that we have learned from 2020, it is resilience. We have pivoted and adapted to navigating the unexpected and have developed an affinity for being quick on our feet. This is especially true for aesthetic providers. With COVID-19 guidelines changing more frequently than not, odds are you, like many other practitioners are...
If you have been keeping up with the latest aesthetic trends, chances are you’ve heard about plasma. Perhaps you’ve seen the horrific patterns and effects that some devices leave behind. For too long plasma devices have been unreliable, unregulated, and too accessible to those without the skill set to properly treat patients. Treating someone with...
The holidays are going to look a little different this year. From family gatherings, to travel, to what people will be spending money on. Let’s talk beauty – the usual rush to the salon or stock up at Sephora on festive make-up and glam is taking a back seat to this year’s number-one in demand beauty accessory, beautiful, healthy-looking skin.
The holidays are upon us! With Halloween and Veterans Day behind us, many are starting to welcome the onset of the holidays. In preparation for visits and zooms with family and friends, a lot of patients are starting to get a jump on their pre-holiday treatments. So…what’s on the top of your patient’s lists this year? Just ask Google.
This year has impacted businesses everywhere, both small and large. Business owners are adjusting to new normals and in many cases, accepting changes in their financials. For businesses, and aesthetic practices everywhere, this could be leading to second guessing the investment in new products and services that could actually bring in new...
Too often we find ourselves encountering the same patient- the late 30’s to 40-year-old that has just noticed the early signs of aging. This patient is usually active and spends a lot of time in the sun (if not now, then in the past). So, collagen is on the decline along with overall skin elasticity because of age, they present with accumulated...
