Laser hair removal remains the most in demand laser procedure in the US. If so many people are interested in permanently eliminating the hair on the legs, backs, necks, armpits…we can go on…where is the all-to-often complaint “there is no money in laser hair removal” coming from? Why is the practice down the street seemingly pulling in new...
To say that 2020 was out of the ordinary is an understatement. As history is often our best teacher, Cartessa’s Director of Practice Development Kim Pezzetti compiled lessons learned by our customers from this challenging year and how you could be thinking differently about planning for 2021.
With 2020 coming to a close, the predictions for 2021 aesthetic trends have started to roll in. It’s clear that demand for non-invasive aesthetics treatments will continue to surge but here are the five trends that will fuel the non-surgical aesthetic market in 2021.
If there is one thing that we have learned from 2020, it is resilience. We have pivoted and adapted to navigating the unexpected and have developed an affinity for being quick on our feet. This is especially true for aesthetic providers. With COVID-19 guidelines changing more frequently than not, odds are you, like many other practitioners are...
If you have been keeping up with the latest aesthetic trends, chances are you’ve heard about plasma. Perhaps you’ve seen the horrific patterns and effects that some devices leave behind. For too long plasma devices have been unreliable, unregulated, and too accessible to those without the skill set to properly treat patients. Treating someone with...
The holidays are going to look a little different this year. From family gatherings, to travel, to what people will be spending money on. Let’s talk beauty – the usual rush to the salon or stock up at Sephora on festive make-up and glam is taking a back seat to this year’s number-one in demand beauty accessory, beautiful, healthy-looking skin.
The holidays are upon us! With Halloween and Veterans Day behind us, many are starting to welcome the onset of the holidays. In preparation for visits and zooms with family and friends, a lot of patients are starting to get a jump on their pre-holiday treatments. So…what’s on the top of your patient’s lists this year? Just ask Google.
This year has impacted businesses everywhere, both small and large. Business owners are adjusting to new normals and in many cases, accepting changes in their financials. For businesses, and aesthetic practices everywhere, this could be leading to second guessing the investment in new products and services that could actually bring in new...
Too often we find ourselves encountering the same patient- the late 30’s to 40-year-old that has just noticed the early signs of aging. This patient is usually active and spends a lot of time in the sun (if not now, then in the past). So, collagen is on the decline along with overall skin elasticity because of age, they present with accumulated...
With summer long gone, now is when we all take notice of the sun’s toll on the skin. Pigmentation, fine lines, and dehydrated skin is the fall trend that no one is looking to sport. So how can you “erase” the sins of summer? These next-level, no-downtime treatments have patients raving and falling back in love with their skin.
Okay- lets be real, 2020 has been a rough one… for us, our families and our skin. If you’re like many skincare clinicians, you’ve probably seen a spike in the number of patients walking through your doors with concerns of acne or what’s now been termed “maskne” in particular. “Conversations about acne have hit a record high in my practice and in...
In a world post quarantine, patients are rushing to book treatments to make up for time spent away from their beloved aesthetic practices. Patients – whose skin goals for 2020 have been displaced – are searching for faster ways to achieve lasting results and making every appointment count. Practices are attempting to make up for lost time by...
In these uncertain times, many aesthetic practices are looking to make smart business decisions that will improve their overall practice performance. Offering new services has been proven to attract new patients and can increase overall practice revenue. But how does one do this without breaking the bank? Platform devices. Provide your patients...
In 2015, the combination of microneedling and radiofrequency began to take the aesthetic space by storm promising skin tightening, reduced fine lines and wrinkles and other skin improvements. The influx of players – all offering various levels of settings, results and comfort – have made RF Microneedling one of the most popular treatments in the...
If you have a passion for health and wellness, odds are you have seen the recent rise in Hydrogen infused products and treatments – Hydrogen Water anyone? The truth is, the health benefits of hydrogen have been utilized for centuries across various categories because of its anti-aging benefits. So how does it work and why is it finding its way...
Ahh Summer! The beautiful weather, the extra time with family and friends, and unfortunately… a slow down for your aesthetic practice. For those businesses opening up post COVID-19, this summer may not see the dip in traffic as patients swarm to give their quarantined skin a pick me up…but, individuals will still be concerned about sun-exposure...
Being present on social media is key to attracting today’s patient market. Instagram reported that over 200 Million of the app users visit at least one business profile per day. Over 60% of these users claimed that they discovered a new business through Instagram. So, at a minimum, it is critical to ensure your account is set up as a Instagram...
In honor of Men’s Health Week, we decided to take a closer look at the most overlooked patient population in aesthetics – men. According to The Aesthetic Society, men are receiving more aesthetic treatments now more than ever, having increased the number of non-invasive procedures undergone by 20% in 2019 vs. 2018. Men are becoming savvier with...
