The good news – your patients are ready, willing and anxious for your practice to reopen. The not-so good news – timelines and guidelines aren’t solidified and vary greatly by state and even county within states. There is much that can be done however right now. In preparing for a safe, successful and strong “relaunch”, here are some beneficial...
– A Pivot Your Practice Series Now more than ever it is important to reflect on the core of your business. Are your core foundations and fundamentals concurrent with today’s aesthetic market? Using this unpredictable time to educate yourself on ways to improve and strengthen your practice will only help your team and your patients in the long run....
It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion, and inclusion. Show your patients that you understand that this...
Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of engaging them without having...
Plasma treatments seem to be taking the aesthetic community by storm providing both patients and providers with a solution for common patient concerns and a non-invasive alternative to invasive, surgical correction. For those providers looking to jump on the plasma trend sooner than later, here’s what you need to know:
Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...
Few can argue that the most in-demand aesthetics treatments today are those that promise great results without downtime. In a society where Amazon Prime and Google fuel the fire of instant gratification; fast results with no downtime is the new bar that aesthetic practices are striving to reach. Patients want a one-time procedure, but will sign up...
Tattoos are becoming a more and more prevalent trend in our society. Over 1 in 3 people between the ages of 18-25 have at least one tattoo according to a published Pew Research Center study. With this rise in the number of younger people getting tattooed, it’s not surprising that the increase in demand to remove no longer wanted tattoos continues...
Dr. Kortesis and Dr. Bharti bring their aesthetic expertise to the disruptive laser company. MELVILLE, NEW YORK (PRWEB) FEBRUARY 03, 2020
With multiple intense pulsed light and laser handpiece options and plug-and-play connectivity, Luxea offers complete versatility and expandability
By Virgilia Virjoghe for Hedonist Magazine. The idea of looking youthful and fabulous is not new: after all Cleopatra was known to bathe in milk and use carmine on her lips to get that perfect shade of red. The times we live in didn’t change the aspirational desire for beauty. Even more so the access to fast information via media platforms...
Subnovii is the only plasma device to employ LF technology.
Growth seems to be the 2019 anthem at Cartessa Aesthetics. From products like the Motus AX & AY and Tetra CO2 lasers and Quanta lasers, over five hundred practices have now brought Cartessa’s hand-selected lasers, radio frequency microneedling machines and products like Skinwave into their aesthetic practices. And its not just about incredible...
In an article on the trending cosmetic treatments and products for men, Cartessa's Tetra CO2 laser and CoolPeel treatment were highlighted as a resurfacing treatment without the downtime. Below is an excerpt from Top Tips for the Unappologetically Well-Groomed Man, written by Doug Marshall for Artful Living.
Just like that, another year is coming to an end which for aesthetic practices everywhere means it’s time to gear up – and market yourself strategically – for holiday season.
Excerpt from THE EDITORIALIST Fall Issue Beauty round-up.
Gabe Lubin, the founder and CEO of Cartessa Aesthetics, sat down with dermatologist Dr. Mudgil to tell his story as to how he started the truly novel medical aesthetic device company. Gabe shared his entrepreneurial journey – how he left his job as a highly successful sales executive, bet on himself, and went on to build the fastest growing...
