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Empathy and Compassion: A Pivoting Your Practice Series

It’s times like these that communities lean on one another. Now more than ever patients are looking at the steps you and your practice are taking to help your neighborhoods get through this crisis. Your marketing efforts should shift from a point of promotion to response, compassion, and inclusion. Show your patients that you understand that this...

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5 Innovative Ideas to Navigate Your Business Through Unusual Times

Are you brainstorming ways to navigate your business through these unusual times? With cities closing and social distancing becoming a new norm, we know anxiety is running high for many reasons. We’re so used to marketing our businesses so that patrons and patients visit us – and now we are faced with the problem of engaging them without having...

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Plasma, What You Need to Know.

Plasma treatments seem to be taking the aesthetic community by storm providing both patients and providers with a solution for common patient concerns and a non-invasive alternative to invasive, surgical correction. For those providers looking to jump on the plasma trend sooner than later, here’s what you need to know:

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5 Reasons Millennials Aren’t Coming to Your Practice

Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...

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This is one trend you won’t want to miss…

Few can argue that the most in-demand aesthetics treatments today are those that promise great results without downtime. In a society where Amazon Prime and Google fuel the fire of instant gratification; fast results with no downtime is the new bar that aesthetic practices are striving to reach. Patients want a one-time procedure, but will sign up...

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CoolPeel Featured in Hedonist Magazine

By Virgilia Virjoghe for Hedonist Magazine. The idea of looking youthful and fabulous is not new: after all Cleopatra was known to bathe in milk and use carmine on her lips to get that perfect shade of red. The times we live in didn’t change the aspirational desire for beauty. Even more so the access to fast information via media platforms...

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Big things continue for Cartessa

Growth seems to be the 2019 anthem at Cartessa Aesthetics. From products like the Motus AX & AY and Tetra CO2 lasers and Quanta lasers, over five hundred practices have now brought Cartessa’s hand-selected lasers, radio frequency microneedling machines and products like Skinwave into their aesthetic practices. And its not just about incredible...

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Gabe Lubin, Cartessa Founder, featured on The Dr. Mudgil Podcast

Gabe Lubin, the founder and CEO of Cartessa Aesthetics, sat down with dermatologist Dr. Mudgil to tell his story as to how he started the truly novel medical aesthetic device company. Gabe shared his entrepreneurial journey – how he left his job as a highly successful sales executive, bet on himself, and went on to build the fastest growing...

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The NEW CO2 on the Block

One constant theme in the aesthetic industry is that nothing is constant. Trends change, needs change, technology advances, but one thing remains the same: the desire to eliminate wrinkles and improve skin’s appearance, safely and effectively.

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