How to Prepare Your Practice for Laser Season

After a summer refraining from treatments that may produce sun sensitivity, patients are now ready to resume their laser skin resurfacing and hair removal therapies—and your practice must be prepared. 

In this guide, we provide useful tips to help you plan your treatment offerings, consider combinations, create incentives, and refine your marketing efforts so your practice can make the most of laser season! 

Benefits of Laser Treatments

From hair removal to skin resurfacing, laser treatments are an efficient way to improve the look of fine lines and wrinkles, or minimize body hair, respectively.

Between 2020 and 2021 alone, there were 55% more skin procedures using combination lasers—largely due to the so-called “Zoom Effect” of people striving to look their best on video calls—according to a study from Texas-based medical spa The Aesthetic Society.

Laser treatments feature numerous advantages for both patients and providers, including:

• Expanded Services & Lasting Results: By addressing either collagen irregularities or unwanted hair at their root, practitioners provide patients more options and optimal outcomes—new, healthier tissue and hair-free skin.

• Efficacy: Today’s leading devices take results to a new level. High-power pulsed CO2 laser skin resurfacing improves wrinkles by as much as 45%, and laser hair removal clients can expect a 10% to 25% reduction in hair after only one session. 

• Minimal Downtime: Compared to traditional methods, these treatments last only 15 to 30 minutes and have minimal downtime. Some are repeated three to five times and spaced four to six weeks apart for optimal outcomes. Clients may experience some redness or swelling, but can return to their obligations that same day. 

• Tailored Precision: Certain devices enable providers to target specific areas of skin or hair with ease, while ensuring comfort and safety.

• Skinclusive: Whereas previous resurfacing procedures were only effective for those with lighter skin pigments, the latest are far more inclusive to darker skin tones and a variety of skin types and conditions.

How to Prepare Your Practice for Laser Season

The following tips will help ensure your practice is ready to reap the many benefits associated with providing top-notch laser treatments for your ever-growing roster of patients.

Plan Your Treatment Offerings

Begin by identifying which technique or therapies you’ll promote. Ultimately, these will depend on the type of devices you already have, or are planning to invest in. 

If you’re weighing whether to implement a new device, consider these popular, industry-leading skin resurfacing and laser platform technologies:

Skin Resurfacing

Laser Platforms

Consider Combination Treatments

After deciding on what you’ll promote, consider potential combinations to enhance results even further.

For instance, if you’re offering the Tetra CO2 CoolPeel, pair it with VirtueRF microneedling—a combo loyalists have dubbed “The Ultimate Duo.”

While VirtueRF stimulates collagenesis and delivers RF energy deep into the dermis, CoolPeel leverages a high-peak-power short pulse (H-Pulse) for a fully ablative treatment, without damaging surrounding tissue.

The Ultimate Duo delivers impressive results: deep collagen remodeling and superficial skin resurfacing with no incremental downtime—lasting only 25 to 40 minutes.

Whether the Ultimate Duo or another pairing, combining technologies provides more optimal outcomes than either alone. Get creative to maximize results! 

Incentivize Your Patients

The happier patients are, the more likely it is that they’ll recommend your practice to family and friends. 

Especially in aesthetics, word of mouth is a powerful marketing tool. Eighty-three percent of Americans say they’re more likely to purchase a product or service if they receive a recommendation from a friend or family member.

So, why not make this an incentive? 

For example, when customers refer a friend to you, reward them with $50 credit toward their next session. If they post a review online or grant permission to use their photos for a before-and-after segment, enter them into a drawing. Give patients coming in for laser hair removal a 10% credit toward their next touch-up. 

Any of these methods will go a long way in establishing loyalty and positive feelings toward your practice, while expanding your pool of prospects to the friends and family of your happy customers. 

Create a Marketing Campaign

Planning your offerings, considering combinations, and creating incentives are great ways to begin preparing for laser season—but strategic marketing initiatives help get customers through the door.

Here are four aspects to consider when building a campaign: 

• Use the Channels Your Clients Do: If they’re using Instagram and reading blogs, you should be there, too. For instance, make social media posts with the hashtag #LaserSeasonAt[Practice Name] and publish articles about the benefits of skin resurfacing or hair removal. This enables you to meet them where they are, while providing relevant information of value.

• Vary Content as Much as Possible: If you just shared a Q&A reel on social media earlier this week, post an infographic on how to prepare for a hair removal session next. Varying content keeps your audience engaged and interested in your services. You might also consider organizing it in a calendar to better map the length of your campaign.

• Use a Consistent Hashtag: For each piece of content you post, use the same hashtag to establish continuity and inform users about where they might find similar information.

• Get Your Staff Excited: Finally, a happy, helpful staff is a magnet for clients that evangelize your brand. Create promotions and incentives among your employees to build morale and excitement about laser season. It’s likely your patients will follow suit!

Empowering Your Practice’s Success This Laser Season & Beyond

By planning your offerings, considering combinations, creating incentives, and refining your marketing initiatives, you can make the most of this laser season.

As you continue growing your practice, innovations from the latest aesthetics devices enable you to expand treatments, drive ROI, and provide best-in-class outcomes for your patients.

At Cartessa, we are committed to equipping your practice with the perfect device to maximize patient satisfaction and grow your business, this laser season and beyond.

Cartessa Aesthetics is a trusted provider of end-to-end aesthetics device fulfillment for stunning, lasting results. To learn more about how the right device can empower your practice’s continued success, contact us today.