It may or may not come as a surprise but, the most common skincare concern for aesthetic patients continues to be acne and the side effects of acne including hyperpigmentation, acne scarring, and pitting acne outbreaks leave behind. In fact, the American Academy of Dermatology reports that up to 50 million Americans are affected by acne annually....
One of the most frequent questions to our practice development team is “how do I reach new patients”. And we agree, attracting new customers is important to any growing business but did you know two-thirds of medical spa visits are from current clientele? According to a report from the American Med Spa Association, over 66% of business traffic...
As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want...
In 2015, the combination of microneedling and radiofrequency began to take the aesthetic space by storm promising skin tightening, reduced fine lines and wrinkles and other skin improvements. The influx of players – all offering various levels of settings, results and comfort – have made RF Microneedling one of the most popular treatments in the...
Ahh Summer! The beautiful weather, the extra time with family and friends, and unfortunately… a slow down for your aesthetic practice. For those businesses opening up post COVID-19, this summer may not see the dip in traffic as patients swarm to give their quarantined skin a pick me up…but, individuals will still be concerned about sun-exposure...
Millennials… the generation no one wants to talk about that can’t be ignored. However hard you may be rolling your eyes, millennials are seeking out more and more aesthetic treatments. In 2018 alone, they made up 20% of all aesthetic procedures performed both surgically and non-surgically (according to the American Society for Plastic Surgery) and...
Few can argue that the most in-demand aesthetics treatments today are those that promise great results without downtime. In a society where Amazon Prime and Google fuel the fire of instant gratification; fast results with no downtime is the new bar that aesthetic practices are striving to reach. Patients want a one-time procedure, but will sign up...
Growth seems to be the 2019 anthem at Cartessa Aesthetics. From products like the Motus AX & AY and Tetra CO2 lasers and Quanta lasers, over five hundred practices have now brought Cartessa’s hand-selected lasers, radio frequency microneedling machines and products like Skinwave into their aesthetic practices. And its not just about incredible...
In an article on the trending cosmetic treatments and products for men, Cartessa's Tetra CO2 laser and CoolPeel treatment were highlighted as a resurfacing treatment without the downtime. Below is an excerpt from Top Tips for the Unappologetically Well-Groomed Man, written by Doug Marshall for Artful Living.
Just like that, another year is coming to an end which for aesthetic practices everywhere means it’s time to gear up – and market yourself strategically – for holiday season.
SEATTLE, June 12, 2019 /PRNewswire/ — A new report from RealSelf, the leading online resource to learn about aesthetic procedures and connect with the doctors who provide them, reveals more men are researching nonsurgical cosmetic treatments in 2019, with interest up six percent compared to 2018. Male interest in surgical cosmetic procedures is...
As an aesthetic-driven business, it’s not unusual for practices to focus their marketing efforts on women. But, the truth of the matter is that men represent a significant and growing target for aesthetic treatments. We live in a society where looking and feeling your best does not discriminate, and so neither should your marketing efforts.
New year, new aesthetic trends right? Well, it looks like many of those treatments in high demand in 2018 will continue into 2019. Why? Because patients are still in pursuit of one main thing, “instant gratification”.
