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Top 5 Aesthetic Trends to Watch in 2022

Despite the pandemic, Americans are prioritizing health and wellness in 2022. Of all the resolutions set this year, two of the top three resolutions are to improve health and wellness holistically and to focus on self-care and body positivity.

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The Ultimate Duo Treatment Featured in Aesthetic Insights

The “Ultimate Duo” treatment, which combines VirtueRF microneedling with a CoolPeel (performed on the Smartxide Tetra CO2), was featured in a November issue of Aesthetic Insights as an advanced skin rejuvenation procedure. Below is an excerpt from Powerful Multi-Modality Treatment Streamlines Skin Rejuvenation.

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Top Six Marketing Moves to Start Laser Season off Strong

It’s go time…the last few months are often the busiest time of year for aesthetic practices…from less risk of sun-exposure, to holiday gift-giving and to new year’s commitments to look and feel better, there are many reasons why you want to have a strong game-plan in place.

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#LaserSeason is Here!

It’s our favorite time of year! The Autumnal equinox is upon us, there is a crispness in the air and it’s officially our favorite season. No, not football season…LASER SEASON!

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Acne and Acne Scarring Top List of Skin Concerns

It may or may not come as a surprise but, the most common skincare concern for aesthetic patients continues to be acne and the side effects of acne including hyperpigmentation, acne scarring, and pitting acne outbreaks leave behind. In fact, the American Academy of Dermatology reports that up to 50 million Americans are affected by acne annually....

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Pay Attention to Retention

One of the most frequent questions to our practice development team is “how do I reach new patients”. And we agree, attracting new customers is important to any growing business but did you know two-thirds of medical spa visits are from current clientele? According to a report from the American Med Spa Association, over 66% of business traffic...

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Summer’s Perfect Skin Treatment Pairing

As thoughts of sunhats and swimsuits start to creep into our heads, so should strategies to keep patients coming through your practice doors. It’s laser season now, but that doesn’t mean you need to lock your ablative treatments away come summer. Instead, ensure you have those modalities that can continue to deliver the results your patients want...

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9 Instagram Apps You Should Download Today

Instagram has become one of the most powerful tools for promoting one’s business. The social media website is used daily by millions to search for providers, learn about new treatments and share their personal experiences. But very few of us have a content studio in our aesthetic practice or a socially savvy millennial in the driver seat of our...

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These are the Top 5 Aesthetic Trends for 2021

With 2020 coming to a close, the predictions for 2021 aesthetic trends have started to roll in. It’s clear that demand for non-invasive aesthetics treatments will continue to surge but here are the five trends that will fuel the non-surgical aesthetic market in 2021.

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The Pandemic is Shifting Consumer Attention to Skin

The holidays are going to look a little different this year. From family gatherings, to travel, to what people will be spending money on. Let’s talk beauty – the usual rush to the salon or stock up at Sephora on festive make-up and glam is taking a back seat to this year’s number-one in demand beauty accessory, beautiful, healthy-looking skin.

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When one plus one equals Oh WOW!

In a world post quarantine, patients are rushing to book treatments to make up for time spent away from their beloved aesthetic practices. Patients – whose skin goals for 2020 have been displaced – are searching for faster ways to achieve lasting results and making every appointment count. Practices are attempting to make up for lost time by...

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Platform Devices that Will Change Your Practice

In these uncertain times, many aesthetic practices are looking to make smart business decisions that will improve their overall practice performance. Offering new services has been proven to attract new patients and can increase overall practice revenue. But how does one do this without breaking the bank? Platform devices. Provide your patients...

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